Discover The Red Apple Difference
Clean Makeup For Sensitive Skin In A Candy Shop Of Color
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free & Vegan Makeup
Since the beginning. 15 years of vibrant, feel-good makeup and lip care.
Semi-Sheer Neutral Nude
Rosy Muted Mauve
Clean & Effective Lip Balm
Hydration Heroes
Mascara +Lash Conditioner for Fuller-Looking Lashes
Finally, makeup you can trust
Allergen friendly lipsticks, no-itch eye shadows, comedogenic blush, mascara for sensitive eyes. We love to serve you.
Your Lips Feel Softer, Not Drier
Silky, creamy moisturizing makeup in colors that inspire.
Pure Ingredients, Pure Confidence
Plants, botanicals and safe synthetics.
Gluten-Free & Hypoallergenic
Trusted by autoimmune warriors and those with extreme allergies.
Crafted With Care
Small batches made in the USA.
From The Founder: Welcome To Your Beauty Safe Haven
“Your skin’s sensitivities shouldn’t stop you from feeling beautiful & having fun. Even clean makeup can trigger allergies, which is why we create high-performing makeup that’s gentle on the most sensitive skin. Clean as an apple
Love, Andrea.”
52,469+ happy customers
Our Customers Say The Kindest Things
Perfect lips but better color
The reviewer that called this 'my lips but better' hit the nail on the head. It is such a flattering everyday color, the perfect warm pink that doesn't lean too pink or too brown. I expect to buy this again when I run out.
Kate, US
Loyal Customer
Perfect Shade for Autumn Girlys
I really wanted to be that “blushing bride” but I feel as a soft autumn, the color I selected previously from RAL didn’t suit me. The customer service team sent me strawberry lips with expedited shipping so I could have it for my bridal trial (with the sweetest note).
Lyndsey, US
Verified Customer
Love this warm red
Never would have thought to purchase this color but when I was looking for something different this one caught my eye since it was suggested for autumn color palette. I just learned I am an autumn. It’s the perfect rusty autumn red. Not overpowering but still impactful.
Nailea, US
Verified Customer
I couldn't believe my eyes!
I couldn’t believe my eyes when I put on this lipstick. It is the color that I have been searching for since this color was discontinued by a different company. It is a rich berry color, perfect for my warm undertone light skin, hazel eyes and dark brown hair.
CR, US
Verified Customer
Shop Confidently With No-Rush
Returns & Exchanges
You have 6 months to try your new makeup out, and (hopefully) fall in love. If not, return it opened and used for a different shade or a refund.
VIPs Get More
Get coupons, points, birthday gifts and early access to sales & launches
Beauty Bundles
Discounted Sets Of Thoughtful Combos - SHOP ALL
The Only Brushes You Need
Daily Eye Brush Trio
Extra 25% Off In Cart
Hydration Heroes
