Finally, Makeup You Can Trust With Your Skin.
Gluten Free, Vegan Makeup
Look Stunning While Feeling Comfy In Nourishing, Clean Formulas For Sensitive Beauties
Mascara +Lash Conditioner for Fuller-Looking Lashes
Neutral Brick Red Lipstick
Semi-Sheer Neutral Nude
Purely Cool – Mixed Finish
Warm Neutrals – Mixed Finish

✅ Your Lips Feel Softer, Not Drier
Silky, creamy makeup in colors that inspire. Focusing on moisturizing ingredients so that your eyes, lips and skin stay vibrant and comfy.
🌱 Pure Ingredients = Pure Confidence
Using only plants, botanicals and safe synthetics -we guarantee every product passes rigorous standards to keep you safe & healthy.
🌾 Gluten-Free & Hypoallergenic
Trusted by autoimmune warriors and those with extreme allergies. Produced in a 100% GF facility for true peace of mind.
🇺🇸 Crafted With Care:
Small batches made in the USA. Freshness, quality, and purity — every single time.
Discover The Red Apple Difference
Formulas That'll Have You FEELING As Good As You LOOK

From The Founder: Welcome To Your Beauty Safe Haven
“Your skin’s sensitivities shouldn’t stop you from feeling beautiful & having fun. Even clean makeup can trigger allergies, which is why we create high-performing makeup that’s gentle on the most sensitive skin. Clean as an apple
Love, Andrea.”
52,469+ happy customers
Our Customers Say The Kindest Things
Shop Confidently With No-Rush
Returns & Exchanges
You have 6 months to try your new makeup out, and (hopefully) fall in love. If not, return it opened and used for a different shade or a refund.
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Beauty Bundles
Discounted Sets Of Thoughtful Combos - SHOP ALL
Extra 25% Off In Cart
Hydration Heroes