4.8 Stars From 54,000+ Customers

The Better Makeup You Deserve

Discover why sensitive, dry and allergy-prone beauties choose Red Apple to feel as good as they look. Comfy and confident.

SHOP THE SALE
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers

SAVE WITH STARTER SETS

15% Off Automatically On All Sets

Finally, makeup you can trust

If you've been burned or irritated by makeup in the past - don't give up yet. For 15 years, we've helped 50K+ women with sensitivities wear makeup again. You're in good hands.

Feel Comfy, Not Irritated

Creamy, soft lips. Smooth, glowy cheeks. Clear, never itchy eyes. You'll love it here.

Performance You Can Feel

Organic plants, gentle botanicals, and safe synthetics for makeup that feels good.

Dedicated Gluten Free

Trusted by auto-immune warriors, people with extreme allergies and super sensitive skin.

Crafted With Care

Made in the USA in small batches so nothing gets overlooked.

from the founder

Welcome To Your Beauty Safe Haven

15 years ago I knew something had to change. Sensitive beauties deserved better than choosing between 'hypoallergenic' makeup loaded with chemicals or 'natural' makeup that was itchy and drying. My team and I crafted what should've existed all along. Now that your skin needs something different, we've got you covered. So glad you're here!

♥️ Andrea

Refillable Palettes Made For The Way You Wear Eyeshadow

Customized with only shades you love and wear. Replenish individual shades as you need. No more dusty, half-used palettes missing your favorite shades

SWITCH TO A BETTER PALETTE

50,000+ Happy Customers

Our Customers Say The Kindest Things

Discover The Red Apple Difference

Clean Makeup For Sensitive Skin In A Candy Shop Of Color

Shop Confidently With No-Rush Returns & Exchanges

You have 6 months to try your new makeup out, and (hopefully) fall in love. If not, return it opened and used for a different shade or a refund.

Tackle Your Day With Confidence

Enjoy freedom and confidence with our performance makeup—guaranteed gluten-free and hypoallergenic.