Knock Out
Knock Out
This beautiful and unique shade of plum brown can be worn at various intensity levels – making it ultra versatile. Wear it with several coats, deep and dark for a 90’s brown aesthetic. OR wear it lightly for a gorgeous plum brown stain. Super moisturizing and extra creamy, Knockout is in the Instant Color formula and has no shimmer and no scent. Fans of our former shade “Drama” will love wearing this shade lightly to replicate Drama.
Complete your look
Made to go together.
The pieces we would reach for with this shade. Add a few, or take the whole set.
Shade family
Knock Out, next to its family.
The shades people shop alongside it, swatched side by side. Tap any shade to compare it with the one you're on, then head to its page when you've found yours.
ComparingBronzey Plum Red
Neutral
You're viewingWarm Plummy Brown
NeutralWarm
ComparingMedium Deep Plum Red
NeutralWarm
ComparingSold out
ComparingNeutral Medium Rose
NeutralWarm
Knock Out
$26Warm Plummy Brown
- Finish
- Matte, No Shimmer
- Formula
- Instant Color (nut free)
- Flatters
- Neutral, warm undertones
Plum Sexy Crazy
$26Bronzey Plum Red
Cooler and deeper than Knock Out
- Finish
- Neutral / Normal, Shimmer
- Formula
- Original
- Flatters
- Neutral undertones
Find your shade
Not sure of your undertone?
Three quick cues to find yours, then shop the shades made for it.
Cool
Blue-based reds & berries
- Veins look blue or purple
- Silver jewelry flatters most
- Skin burns before it tans
Neutral
Balanced true shades
- Veins look blue-green
- Silver and gold both suit you
- Skin tans fairly evenly
Warm
Warm corals & nudes
- Veins look green
- Gold jewelry flatters most
- Skin tans easily
Made safe, made clear
What's in it, and what's not.
Sensitive beauties shouldn't have to guess. Here's the full list, plus answers to what you ask us most.
What's in it
Nourishing, food-grade ingredients you can actually pronounce.
Free from
- Sesame
- Nut
- Scent
- Gluten
- Soy & Paraben
- Cruelty
- Sunflower Oil · gives a soft, creamy texture
- Vitamin E · a moisturizing feel that keeps lips smooth
Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Tocopheryl Acetate, May Contain: Titanium Dioxide, Manganese Violet, Mica, Iron Oxide
Questions, answered
Why Red Apple
Makeup made for sensitive lips.
Every shade in this set is gluten-free, vegan, and free from the irritants that make other lipsticks off-limits.
Tested gluten-free
Made on dedicated gluten-free lines, for 15+ years.
Free from triggers
No parabens, soy, corn, or talc.
Vegan + cruelty-free
Clean ingredients, never tested on animals.
Made in the USA
Small-batch, family and woman owned.
- 6-Month Returns
- No-Rush Exchanges
- Satisfaction Guarantee
- Free Shipping $75+
- Since 2009
15 years · 50,000+ sensitive beauties
The Red Apple difference
Why more women are switching to Red Apple Lipstick in 2026.
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Deeply moisturizing, no more dry lips
Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.
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Gluten-free & safe for sensitive skin
Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.
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Smooth, creamy & lightweight
Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.
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No peel, no pill formula
Flaky, painful lips after wearing lipstick isn’t normal, and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.
Real sensitive beauties
"I recently purchased Knock Out Lipstick. I couldn’t believe my eyes when I put on this lipstick. It is the color that I have been searching for since this color was discontinued by a different company. It is a rich berry color, perfect for my warm undertone light skin, hazel eyes and dark brown hair. It is truly a beautiful lipstick!"
She's wearingKnock Out · Instant Color (nut free)
- LLonettaReviewingKnock OutI recommend this productRated 5 out of 5 stars2 weeks ago5 Stars
I love the color and so glad there are clean ingredients
- JGJamie G.Verified BuyerReviewingKnock OutI do not recommend this productWhat's your age range? 70+What's your beauty style? ClassicRated 2 out of 5 stars2 months agoJamie G
This is so far my favorite color when I want to dress up
Red Apple Lipstick2 months agoHi Jamie,
Thank you so much for sharing your feedback! We're thrilled to hear that Knock Out has become your go-to color for dressing up - that's exactly what we hoped for with this shade!
We noticed you gave it 2 stars though, and we'd love to understand if there's anything about the formula or application that we could improve. Your input really helps us make our products even better.
Thanks again for taking the time to leave a review!
- KHKim H.Verified BuyerReviewingKnock OutI recommend this productWhat's your age range? 50-59What's your beauty style? NaturalRated 5 out of 5 stars2 months agoLove it!
I love the lip gloss and decided to try the lipstick. I have never worn lipstick and did not think I was going to like it. I got a dark moody color and loved both the color and the texture . Also love the tip to pair it with a lip gloss. Excellent product. I will be buying more!!
- SRSusan R.Verified BuyerReviewingKnock OutI recommend this productWhat's your age range? 70+What's your beauty style? Low MaintenanceRated 5 out of 5 stars8 months agoCreamy
I love the way it feels and looks on my lips!
- EBElaine B.Verified BuyerReviewingKnock OutI recommend this productWhat's your age range? 70+What's your beauty style? ClassicRated 4 out of 5 stars9 months agoLipstick
Color not the best on me, but no more peeling lips. Hooray.