Privacy policy

Last Updated: February 5, 2026

Your privacy is important to us, and we value your trust in Red Apple Lipstick, Inc. This Privacy Policy explains what information we collect, how and why we collect it, and how we use, disclose, and protect it when you visit our website, order products, leave reviews, or interact with us. It also outlines your rights to access, update, or delete your personal information and provides links to third-party providers’ privacy policies.

We take your privacy seriously and do not sell lists or email addresses.

Who We Are

When we say “we,” “us,” “our,” or “Red Apple Lipstick,” we refer to Red Apple Lipstick, Inc., a Texas Corporation with our principal address at 2300 Woodforest Parkway, Ste 250-479, Montgomery, Texas 77316.

We offer cosmetics and personal care products for sale and shipment, along with related information and services. When we say “customer,” “you,” “the buyer,” “the user,” “commenter,” or “reviewer,” we refer to individuals or entities who purchase products, create accounts, provide commentary, or visit our Website (“Visitors”).

“Personal Information” means any information that could identify you, directly or indirectly, such as your name, email address, image (if provided), or other demographic information.

This Privacy Policy applies to our Website, https://www.redapplelipstick.com, including its web pages, interactive features, applications, widgets, blogs, social networks, or other online or mobile offerings that link to this Privacy Policy, regardless of how you access them.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. The most recent version is indicated by the date at the top of this policy. Changes are effective immediately upon notice, which may include posting the revised policy on our Website. Your continued use of the Website signifies your consent to the updated policy. We encourage you to review this policy regularly.

Questions & Concerns

If you have questions, wish to update, delete, or anonymize your Personal Information, or have concerns about our privacy practices, please contact us at:

Red Apple Lipstick, Inc.
Attn: Privacy Officer
2300 Woodforest Parkway, Ste 250-479
Montgomery, Texas 77316
Email: privacy@ral.xyz

What Personal Data We Collect and Why

We collect Personal Information when you interact with our Website, such as by placing orders, creating accounts, leaving reviews, or submitting support tickets. The type and amount of information depends on the interaction. Visitors may refuse to provide Personal Information, but this may limit access to certain Website features.

Data You Provide

Account Creation: Email address, password, and optional information like name or preferences.

Orders: Name, mailing address, billing address, phone number, and payment information to process purchases, calculate taxes, and prevent fraud.

Comments/Reviews: Name, email, and content of comments or reviews.

Support Tickets: Name, email, and details provided to resolve inquiries or complaints.

Email Subscriptions: Email address and name for newsletters, promotions, and updates.

Data Collected Automatically

We use cookies, pixels, SDKs, and similar tracking technologies to collect:

  • Pages visited, time spent, clicks, scrolling behavior, and cart activity

  • Device and browser information (IP address, anonymized where required; device type; OS)

  • Referral sources (search engines, ads, or links)

  • Engagement with advertisements and on-site features

Purposes of Data Collection

We use Personal Information to:

  • Process orders and manage accounts

  • Respond to requests, refunds, returns, and complaints

  • Prevent fraud and ensure transaction security

  • Comply with tax and legal obligations

  • Improve Website usability, performance, and product offerings

  • Measure marketing effectiveness and advertising performance

  • Send newsletters and promotions with your consent

Your Privacy Rights (Texas Residents)

Under the Texas Data Privacy and Security Act (TDPSA), Texas residents have the right to access, correct, delete, port, or opt out of targeted advertising or profiling. We will respond within 45 days of a verified request.

Third-Party Data Sharing

We share Personal Information with third-party service providers to operate our Website and business. These providers are contractually obligated to protect your data and use it only for authorized purposes.

Shopify

Processes orders, payments, fulfillment, fraud prevention, and analytics.
See Shopify’s Privacy Policy.

Google Analytics & Google Ads

Collect website usage data, anonymized IP addresses, device/browser data, and ad interaction metrics.
You can opt out using the Google Analytics Opt-Out Browser Add-On.
See Google’s Privacy Policy.

Google Tag Manager

Manages tracking scripts and data collection tags used for analytics and advertising.
See Google’s Privacy Policy.

Meta Pixel

Tracks page visits, product views, cart actions, and purchases for ad personalization.
See Meta’s Privacy Policy.

TikTok Pixel

Collects interaction and conversion data to improve advertising relevance.
See TikTok’s Privacy Policy.

Klaviyo

Manages email marketing and customer communications, including purchase history and engagement data.
Unsubscribe at any time via email links.
See Klaviyo’s Privacy Policy.

Postpilot

Postpilot enables us to send physical direct-mail marketing campaigns. It may process your name, mailing address, order history, and campaign engagement data. This information is used solely for marketing communications initiated by us and is not sold or shared independently.
See Postpilot’s Privacy Policy.

Triple Whale

Triple Whale provides e-commerce analytics and attribution reporting. It collects aggregated and pseudonymized data related to Website interactions, order performance, device information, and marketing attribution to help us measure business performance and advertising effectiveness.
See Triple Whale’s Privacy Policy.

Hotjar

Hotjar analyzes user behavior through heatmaps and session recordings to improve usability. Data is anonymized where possible, and sensitive fields are excluded.
Opt-out via Hotjar’s Opt-Out Tool.
See Hotjar’s Privacy Policy.

Microsoft Clarity

Microsoft Clarity helps us understand how users interact with our Website through session replays and heatmaps. It may collect interaction data, device information, and anonymized IP addresses.
See Microsoft’s Privacy Statement.

Banuba Virtual Reality

Banuba provides augmented reality (AR) and virtual try-on experiences. When you use these features, Banuba may temporarily process images or video input from your device to render virtual cosmetic effects. Images are processed in real time and are not stored by us unless explicitly stated at the point of use.
See Banuba’s Privacy Policy.

Cloudflare

Provides security, performance optimization, and DDoS protection.
See Cloudflare’s Privacy Policy.

PayPal / Stripe

Processes payments and transaction security.
See PayPal’s Privacy Policy and Stripe’s Privacy Policy.

Zendesk / Freshdesk

Supports customer service communications and support tickets.
See Zendesk’s Privacy Policy and Freshworks’ Privacy Policy.

Data Security

We use industry-standard safeguards including encryption, access controls, and secure servers. While we strive to protect your information, no system is 100% secure.

Third-Party Links

Our Website may link to third-party sites not controlled by us. We are not responsible for their privacy practices.

Children’s Privacy (COPPA)

Our Website is not intended for children under 13, and we do not knowingly collect data from them.

International Users

If you access our Website from outside the U.S., your data may be processed in the U.S. By using our Website, you consent to this transfer.

How Long We Retain Your Data

  • Comments/Reviews: Indefinitely

  • User Accounts: Until deletion request or 3 years of inactivity

  • Order Data: 7 years

  • Marketing Data: Until you unsubscribe or request deletion

How to Control Cookies

You may manage cookies via browser settings, opt-out tools, or our cookie banner.
Learn more at AboutAds.info or YourOnlineChoices.com.

Your Privacy Choices

You may update or delete account data, unsubscribe from marketing, or exercise your TDPSA rights by contacting us.