Why More Women Are Switching To Red Apple Lipstick in 2026
Vivacious
Rated 4.9 out of 5 stars
22 Reviews
Vivacious
$26
Rated 4.9 out of 5 stars
22 Reviews
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Step into the spotlight with “Vivacious,” a lipstick that’s as spirited as you are. This dynamic shade is a deep, saturated berry with a hint of purple, designed to give your lips a luscious, attention-grabbing color. Buildable by adding layers to intensify its shade allows you the greatest versatility. Its rich, glossy texture applies smoothly for full coverage and a berry stain that lasts. “Vivacious” is the perfect match for those who don’t shy away from making a statement, complementing an array of skin tones and enhancing your smile with its radiant hue.
You don’t have to choose between beauty and comfort.You deserve lipstick that makes you feel confident, radiant — and safe.
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Complete your look
Made to go together.
The pieces we would reach for with this shade. Add a few, or take the whole set.
Shade family
Vivacious, next to its family.
The shades people shop alongside it, swatched side by side. Tap any shade to compare it with the one you're on, then head to its page when you've found yours.
Comparing
Can't Be Beet
Cool Beet Berry
CoolNeutral
Comparing
Oh Snapdragon
Cool Mid Orchid Pink
CoolNeutral
ComparingSold out
Comparing
Audacious
Cool Medium Deep Berry
CoolNeutral
You're viewing
Vivacious
Cool Buildable Deep Berry
Cool
Comparing
Plum Sexy Crazy
Bronzey Plum Red
Neutral
ComparingSold out
Comparing
Mauve Me
Medium Deep Plum Red
NeutralWarm
You're viewing
Your shade
Vivacious
$26Cool Buildable Deep Berry
- Finish
- No Shimmer
- Formula
- Summer Passion
- Flatters
- Cool undertones
Comparing
Tap another swatch above to swap
Audacious
$26Cool Medium Deep Berry
Cooler and deeper than Vivacious
- Finish
- Matte and Shimmer-Free
- Formula
- Instant Color (nut free)
- Flatters
- Cool, neutral undertones
See Audacious
Sold out. Notify me on the shade's page.
Find your shade
Not sure of your undertone?
Three quick cues to find yours, then shop the shades made for it.
Cool
Blue-based reds & berries
- Veins look blue or purple
- Silver jewelry flatters most
- Skin burns before it tans
Neutral
Balanced true shades
- Veins look blue-green
- Silver and gold both suit you
- Skin tans fairly evenly
Warm
Warm corals & nudes
- Veins look green
- Gold jewelry flatters most
- Skin tans easily
Made safe, made clear
What's in it, and what's not.
Sensitive beauties shouldn't have to guess. Here's the full list, plus answers to what you ask us most.
What's in it
Nourishing, food-grade ingredients you can actually pronounce.
Free from
- Soy & Paraben
- Cruelty
- Gluten
- Castor Seed Oil · smooth texture and plant-based moisture
- Aloe Vera · calming, soothing, and gentle on lips
- Almond Oil · keeps lips soft and hydrated
Ricinus Communis, Ozokerite, Caprylic/Capric Triglycerides, Euphorbia Cerifera (Candelilla) Wax, Synthetic Bees Wax, Olive (Olea Europea) Oil, Theobroma Grandiflorum (Cupuacu) Seed Butter, Tocopheryl Acetate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Aloe Barbadensis leaf Extract, may contain Titanium Dioxide, Mica, Iron Oxides
Questions, answered
Why Red Apple
Makeup made for sensitive lips.
Every shade in this set is gluten-free, vegan, and free from the irritants that make other lipsticks off-limits.
Tested gluten-free
Made on dedicated gluten-free lines, for 15+ years.
Free from triggers
No parabens, soy, corn, or talc.
Vegan + cruelty-free
Clean ingredients, never tested on animals.
Made in the USA
Small-batch, family and woman owned.
- 6-Month Returns
- No-Rush Exchanges
- Satisfaction Guarantee
- Free Shipping $75+
- Since 2009
15 years · 50,000+ sensitive beauties
Deeply Moisturizing – No More Dry Lips
Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.
Gluten-Free & Safe for Sensitive Skin
Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.
Smooth, Creamy & Lightweight
Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.
No Peel, No Pill Formula
Flaky, painful lips after wearing lipstick isn’t normal — and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.
Real sensitive beauties
"Having celiac, I was very excited to order several safe lipsticks (first lipsticks in nearly a decade!), and this was the one I was most eager to try. The formula is really creamy and I appreciate the ability to build the intensity. I didn't expect it to lean quite so purple on me based on the model's photos, but of course everyone's skin tone will vary and I still find it a flattering color. I also really like that for such a deep color, it fades very nicely on my drier lips, not leaving any unsightly bits of color in the cracks."
She's wearingVivacious · Summer Passion
Total 5 star reviews: 20 Total 4 star reviews: 2 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
Slide 1 selected
22 reviews
- CLCarole L. M.Verified BuyerReviewingVivaciousI recommend this productWhat's your age range? 70+What's your beauty style? Low Maintenance, ClassicRated 4 out of 5 stars1 month agoBold Red!
I love the color however a little too deep red for me so I won’t wear it as much as Appley Ever After. Feels very smooth and is fairly long-lasting.
- MMarilynVerified BuyerReviewingVivaciousI recommend this productWhat's your age range? 70+What's your beauty style? ClassicRated 5 out of 5 stars2 months agoVa Va Vivacious!
Another winner red lipstick from RAL. Can’t decide which red I like the best they’re all great!
- GAGillian A.Verified BuyerReviewingVivaciousI recommend this productWhat's your age range? 70+What's your beauty style? BoldRated 5 out of 5 stars2 months agoFabulous color
This is one of my go to colors. The texture is creamy and the color stays.
- MBM B.Verified BuyerReviewingVivaciousI recommend this productWhat's your age range? 50-59What's your beauty style? BoldRated 5 out of 5 stars2 months agoLove it
The color is gorgeous and I love my lips stay moisturized and yet don’t feel sticky!
- KMKaren M.Verified BuyerReviewingVivaciousI recommend this productRated 5 out of 5 stars7 months agoVivacious
It matches an outfit perfectly that I just bought!👍