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Receive a Free Eye Brush With a $75 Order

Lifetime quality, vegan brushes that keep their softness, shape, and bristles for years to come.

Choose one of our three eye brushes at checkout.

Sensitive Beauties Have Found Eye Makeup They Love

52,469+ Happy Customers

Life Changing

Why do I say this eye shadow is life changing? Well a few months back I developed a severe allergic reaction to the preservatives in eye makeup. It was devastating. I searched until I found Apple Red Lipstick and their preservative free, gentle, eye shadows. I was very cautious when using it. It has indeed been gentle and has not caused any flare ups. I am still trying different colors, and so far so good. I will be a forever user of this brand as I slowly try all the products .

Debra C.

Verified customer

I Love My RAL Eye Shadows

I have only used RAL eye shadows now for about 10 years. I appreciate how natural the ingredients are, and the shadows actually stay in place for me all day, when applied wet(because I have hooded eyes, all other brands seem to slide all over and eventually get stuck in the crease). I have recently added this “Brownie Points” shade as a brow filler and love it. Thank you!

Maryanne M.

Verified customer

Love This Product!!

I have enjoyed using this eye liner for several years! It goes on smoothly and effortlessly and lasts for hours! After years of medical issues with my eyes I’m so glad there’s a clean makeup eye liner that works perfectly, with no irritation! Thanks Red Apple Lipstick!

Jan M.

Verified customer

Got This In Desperation

I developed very severe eye allergies to the new mascara and eye pencil I was using. After getting better I started researching hypoallergenic products and accidentally found Red Apple Lipstick's products. This was a completely blind buy, I was hoping it would turn out well, but feared it might not hold up as well based on my previous experiences with more "natural" products. Happy to report that I have no reaction. This is good stuff! I appreciate the quality as well as an eyes friendly ingredient list. I am switching to this brand now.

Tatiana

Verified customer

Beautiful Eye Shadow

Gorgeous color. Stays on well, and I love that the eye shadow is made with such clean ingredients. Very important for me with aging skin. I also love supporting smaller companies that live up to their claims and provide great customer satisfaction.

Jill S.

Verified customer

Gorgeous GF Products

You are the only company I can get Certified GF products that actually works, feels fine, and looks great. Before you it was an epic fail to get a nice makeup.Thank you for producing safe and quality items.

Xochilt S.

Verified customer

Best Primer!!!

I am extremely sensitive to make up and skin care ingredients like things sourced from soy and corn. This primer is perfect…..my eye shadow stays in place all day…..and there are no negative side effects. Love everything I get from Red Apple Lipstick!

Linda G.

Verified customer

Best Clean Mascara Ever

LOVE, LOVE, LOVENo more irritation. No more losing lashes. Easy to apply, and to take off.

Andrea K.

Verified customer

Love This Primer!!

It's the best. Been using since it first came available. Doesn't bother my eyes. Applies easily and smoothly. Does not crease. Sometimes I just use it as my eye shadow with some eye liner if in a hurry. It works. Always stock up so I don't run out.

Diane B.

Verified customer

Wonderful In Many Ways!

Wonderful - so happy you offer this product. No irritation occurs, coverage is great without creasing, and easy to apply.

Kathryn S.

Verified customer

Glides On And Looks Great

I used to make my own eyeliner because nothing commercially available worked on my sensitive eyes. After closing my makeup business, its been difficult finding anything to wear so I stopped - until now. This pencil glides on and didn't make my eyes water. It looked great all day. Very pleased and will be buying more colors.

Linda S.

Verified customer

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Refill Your Most-Used Shades

You'll fall in love with these magnetic cases that last forever with room for either 5 or 9 shadows.

Buy 4 Eyeshadows, Get The 5th Free

Choose your case size and pick the eye shadows you want to start with. Add more shadows later if you choose. When you've used up a shadow, simply purchase a refill. Recycle the empty pan, and pop in the fresh one. Exchange them within 6 months if you're not totally in love.

You can use our visual palette builder to see the shades you like side by side. It's fun and we'll guide you through it.

If you need some inspo to get started, you'll see 3 starter sets to play with.

If you want to see bigger pictures of all the eyeshadows we make and to see where you'll go to refill - go to our refills page.

Both pages have the same shades and the same great offer.
BUY 4 EYESHADOWS, GET THE 5TH FOR FREE

Favorite Shades By Tone

Curated collections for neutral, warm, or cool beauties in a wide range of hues to suit your unique style and coloring.

Loved By 54K Red Apple Beauties

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GIFTS THAT DELIGHT A SENSITIVE BEAUTY

Shop Confidently With No-Rush Returns & Exchanges

You have 6 months to try your new makeup out, and (hopefully) fall in love. If not, return it opened and used for a different shade or a refund.

Frequently Asked Questions

  • It's the same as it is year round! 6 MONTHS to try your new makeup and if you aren't in love you can return or exchange it. We love helping you find shades you love - so reach out to customer service to get help.

    If you give Red Apple as a gift (thank you!) - your person can easily exchange it by knowing your full name. Tell them to just reach out to customer service and we'll take good care of them.

    We know they'll love your gift, but sometimes choosing shades for someone else is tricky - don't worry - just do your best, and we'll take care of the rest!

  • We ship from central USA (Tulsa, Oklahoma).

    Our team works Mon-Fri, and we do not ship out on weekends.

    Orders can take up to 48 hours on business days to leave our facility (most leave within 24 hours).

    Depending on how far your shipping address is from Tulsa, OK will be how long it takes to arrive. Please note there are no guarantees with shipping dates.

    More information on shipping can be found here.

  • We're here to help! Email us here. Prefer to call - 1-877-897-LIPS