Discover The Red Apple Difference
Clean Makeup For Sensitive Skin In A Candy Shop Of Color
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
WHAT'S 🔥 AT RED APPLE
Starter Routine Bundle
Sensitive skin? Shine on anyway - jump start your clean beauty routine with the essentials.
Signature Lip Wardrobe
Get the best gluten-free lip care system and 2 of our top selling lipstick shades.
Everything Eyes & Lips
Our Biggest Set - Choose From Our Best Selling Lipsticks. Includes 2 Free Digital Gifts
Finally, makeup you can trust
If you've been burned or irritated by makeup in the past - don't give up yet. For 15 years, we've helped 50K+ women with sensitivities wear makeup again. You're in good hands.
Feel Comfy, Not Irritated
Creamy, soft lips. Smooth, glowy cheeks. Clear, never itchy eyes. You'll love it here.
Performance You Can Feel
Organic plants, gentle botanicals, and safe synthetics for makeup that feels good.
Dedicated Gluten Free
Trusted by auto-immune warriors, people with extreme allergies and super sensitive skin.
Crafted With Care
Made in the USA in small batches so nothing gets overlooked.
Gluten Free & Vegan Makeup
15 Years Perfecting Makeup That Matches Your Needs and Values
Semi-Sheer Neutral Nude
from the founder
Welcome To Your Beauty Safe Haven
Fifteen years ago, we knew something had to change. Women deserved better than choosing between 'hypoallergenic' makeup loaded with chemicals or 'natural' makeup that still burned. We quietly built what should have existed all along. Now that your skin needs something different, it's here waiting for you. So glad you're here!
♥️ Andrea
52,469+ happy customers
Our Customers Say The Kindest Things
Shop Confidently With No-Rush
Returns & Exchanges
You have 6 months to try your new makeup out, and (hopefully) fall in love. If not, return it opened and used for a different shade or a refund.
VIPs Get More
Get coupons, points, birthday gifts and early access to sales & launches
Beauty Bundles
Discounted Sets Of Thoughtful Combos - SHOP ALL
The Only Brushes You Need
Tackle Your Day With Confidence