I stumbled across Red Apple lipstick a few years ago and after receiving my first lipstick shade that the website said would work for my coloring (and the helpful cool color samples) I was an instant believer! They actually nailed the correct color for my hair/eyes/skin tone! After one too many trips to the cosmetic counter (or local big box cosmetic store), I was amazed that a website, and not a sales attendant (even those in high end department stores) got the color right! So, using the tools on the website and reading the descriptions, I successfully picked four more winners! This is the perfect bold red for me...dark brown hair, fair skin, blue eyes.