I wondered how this color was going to look on me. I like a fair amount of color, but not TOO stark. As it turns out, I LOVE it! And I can modify the color by how many layers I apply. One swipe is noticeable but not bold, and additional swipes set up more and more color, letting me adjust the same lipstick to a variety of clothing colors and styles and social occasions. Also, and this is HUGE--I have an intolerance to gluten, and I thought the lipstick I was using (from a reputable company) was safe and healthy for me. But... I have been suffering with constant chapped, peeling lips for years. Nothing I tried, including expensive all-natural lip balms, helped. This lipstick made a difference on the FIRST day of wearing it. My lips have not peeled since then, and all my prior lipsticks are banned from use. I'm sold!