Let Go Of Itchy Eyes & Half-Empty Eyeshadow Palettes

Customize a refillable eyeshadow palette - so you can pick your go-to colors, replace only what runs out, and finally get a palette that fits you AND is safe for sensitive eyes.

*NEW* BUILD YOUR OWN PALETTE

Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers

Gluten Free & Vegan Makeup

Since the beginning. 15 years of vibrant, feel-good makeup and lip care.

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Honey Badger $17

Semi-Sheer Neutral Nude

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Discover The Red Apple Difference

Clean Makeup For Sensitive Skin In A Candy Shop Of Color

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Finally, Makeup You Can Trust

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✅ Your Lips Feel Softer, Not Drier

Silky, creamy makeup in colors that inspire. Focusing on moisturizing ingredients so that your eyes, lips and skin stay vibrant and comfy.

🌱 Pure Ingredients = Pure Confidence

Using only plants, botanicals and safe synthetics -we guarantee every product passes rigorous standards to keep you safe & healthy.

🌾 Gluten-Free & Hypoallergenic

Trusted by autoimmune warriors and those with extreme allergies. Produced in a 100% GF facility for true peace of mind.

🇺🇸 Crafted With Care:

Small batches made in the USA. Freshness, quality, and purity — every single time.

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From The Founder: Welcome To Your Beauty Safe Haven

“Your skin’s sensitivities shouldn’t stop you from feeling beautiful & having fun. Even clean makeup can trigger allergies, which is why we create high-performing makeup that’s gentle on the most sensitive skin. Clean as an apple

Love, Andrea.”

Our Standards

52,469+ happy customers

Our Customers Say The Kindest Things

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Shop Confidently With No-Rush Returns & Exchanges

You have 6 months to try your new makeup out, and (hopefully) fall in love. If not, return it opened and used for a different shade or a refund.

Get Personalized Shade Help

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Beauty Bundles

Discounted Sets Of Thoughtful Combos - SHOP ALL

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All Set Up - Eye Brush Set $127 $154

The Only Brushes You Need