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Sustainably Sourced + Made In The USA
Gluten Free
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Best Sellers
Discover Clean Beauty That Feels As Good As It Looks
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Welcome To Your Beauty Safe Haven
“Your skin’s sensitivities shouldn’t stop you from feeling beautiful & having fun. Even clean makeup can trigger allergies, which is why we create high-performing makeup that’s gentle on the most sensitive skin. Clean as an apple.”
Grab A Free Eyeshadow
Choose from two holiday inspired eyeshadows in a refillable case when you spend $75
Customers Say
The Kindest Things
Perfect lips but better color
The reviewer that called this 'my lips but better' hit the nail on the head. It is such a flattering everyday color, the perfect warm pink that doesn't lean too pink or too brown. I expect to buy this again when I run out.
Kate, US
Loyal Customer
Perfect Shade for Autumn Girlys
I really wanted to be that “blushing bride” but I feel as a soft autumn, the color I selected previously from RAL didn’t suit me. The customer service team sent me strawberry lips with expedited shipping so I could have it for my bridal trial (with the sweetest note).
Lyndsey, US
Verified Customer
Love this warm red
Never would have thought to purchase this color but when I was looking for something different this one caught my eye since it was suggested for autumn color palette. I just learned I am an autumn. It’s the perfect rusty autumn red. Not overpowering but still impactful.
Nailea, US
Verified Customer
I couldn't believe my eyes!
I couldn’t believe my eyes when I put on this lipstick. It is the color that I have been searching for since this color was discontinued by a different company. It is a rich berry color, perfect for my warm undertone light skin, hazel eyes and dark brown hair.
CR, US
Verified Customer
Shop Confidently With No-Rush
Returns & Exchanges
You have 6 months to try your new makeup out, and (hopefully) fall in love. If not, return it opened and used for a different shade or a refund.
Beauty Bundles
Discounted Sets Of Thoughtful Combos - SHOP ALL
VIPs Get More
VIPs get coupons, points, birthday gifts and early access to sales & launches
Festive Shades
Look Stunning All Season Long & Beyond
How Is Red Apple Different?
Nourishing Formulas
Silky, creamy makeup in colors that inspire. Focusing on moisturizing ingredients so that your eyes, lips and skin stay vibrant and comfy.
Clean, Non-Toxic & Vegan
Using only plants, botanicals and safe synthetics -we guarantee every product passes through our rigorous standards to keep you safe & healthy.
Gluten-Free & Hypoallergenic
Originally designed for women with Celiac Disease, we understand allergies & sensitivities - even the rare ones. All our products are 100% GF.
Small Batches Made In The USA
Proudly using the highest quality ingredients, hand crafted in micro-batches for ultimate freshness.