How Is Red Apple Different?
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Clean Beauty That Feels As Good As It Looks
Mascara +Lash Conditioner for Fuller-Looking Lashes
Nourishing Formulas
Silky, creamy makeup in colors that inspire. Focusing on moisturizing ingredients so that your eyes, lips and skin stay vibrant and comfy.
Clean, Non-Toxic & Vegan
Using only plants, botanicals and safe synthetics -we guarantee every product passes through our rigorous standards to keep you safe & healthy.
Gluten-Free & Hypoallergenic
Originally designed for women with Celiac Disease, we understand allergies & sensitivities - even the rare ones. All our products are 100% GF and produced in a 100% GF facility for zero cross contamination.
Small Batches Made In The USA
Proudly using the highest quality ingredients, hand crafted in micro-batches for ultimate freshness.
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Formulas That'll Have You FEELING As Good As You LOOK
Welcome To Your Beauty Safe Haven
“Your skin’s sensitivities shouldn’t stop you from feeling beautiful & having fun. Even clean makeup can trigger allergies, which is why we create high-performing makeup that’s gentle on the most sensitive skin. Clean as an apple.”
52,437+ Happy Customers
The reviewer that called this 'my lips but better' hit the nail on the head. It is such a flattering everyday color, the perfect warm pink that doesn't lean too pink or too brown. I expect to buy this again when I run out.
Loyal Customer
I really wanted to be that “blushing bride” but I feel as a soft autumn, the color I selected previously from RAL didn’t suit me. The customer service team sent me strawberry lips with expedited shipping so I could have it for my bridal trial (with the sweetest note).
Verified Customer
Never would have thought to purchase this color but when I was looking for something different this one caught my eye since it was suggested for autumn color palette. I just learned I am an autumn. It’s the perfect rusty autumn red. Not overpowering but still impactful.
Verified Customer
I couldn’t believe my eyes when I put on this lipstick. It is the color that I have been searching for since this color was discontinued by a different company. It is a rich berry color, perfect for my warm undertone light skin, hazel eyes and dark brown hair.
Verified Customer
Shop Confidently With No-Rush
Returns & Exchanges
You have 6 months to try your new makeup out, and (hopefully) fall in love. If not, return it opened and used for a different shade or a refund.
Beauty Bundles
Discounted Sets Of Thoughtful Combos - SHOP ALL