54 products
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Discover makeup that's beautiful to wear and beneficial for your lips.

From deeply moisturizing lipsticks and glosses to intensive lip care treatments, each product is specifically formulated for sensitive lips that need extra care.
Black Magic
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Matte Dark Black

Matte Honey Blonde

Shimmery Warm Deep Bronze

Brownie Points
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Matte Neutral Mid Brown

Buttercream
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Shimmery Light Cream

Champagne
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Warm Golden Taupe Shimmer

Clean Slate
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Matte Cool Mid Grey

Shimmery Khaki Green

Down to Earth
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Shimmery Warm Copper

Matte Camel

En Pointe
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Matte Rosy Mid Pink

Espresso
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Matte Dark Deep Brown

golden-ticket
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Shimmery Soft Warm Gold

Shimmer Cool Pewter Grey

heirloom-em109
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Matte Banana Cream

lipstick-hydrating-4.jpg

Discover makeup that's beautiful to wear and beneficial for your lips.

From deeply moisturizing lipsticks and glosses to intensive lip care treatments, each product is specifically formulated for sensitive lips that need extra care.

Matte Dark Grey Brown

hushhush-em101
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Matte Light Peach Cream

Iced Mocha
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Frosted Light Rosy Taupe

Innocence
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Opalescent Bright White

Like U Latte
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Shimmer Light Rosy Caramel

Matte Neutral Rosy Taupe

Minx
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Soft Shimmer Plum Taupe

Neutral Toned – Mixed Finish

Shimmer Muted Olive Green

Pixie Dust
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Matte Soft Baby Pink

plumsup-em108
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Matte Plum Taupe

Porcelain
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Matte Light Bone

Sage Rage
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Matte Soft Army Green

Sand Castle
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Shimmer Warm Light Peach

Matte Warm Cognac

Sugar and Spice
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Light Shimmer Terra Cotta

new-matte-palette
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tiptaupe-em106
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Matte Light Grey Brown

Twinkle Taupe
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Shimmer Light Plum Brown

Vamp
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Neutral Rich Satin Plum

Violet Vintage
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Shimmer Soft Lavender Grey

Violet Vixen
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Shimmer Mid Violet

Warm Neutrals – Mixed Finish

Yes You Canyon
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Matte Mid Red Brown

Nearly 14 million women report sensitivities to eye makeup. If you are one, we have good news

When it comes to eye makeup for sensitive eyes, finding the best hypoallergenic eye makeup products that enhance your beauty without causing irritation is key. But you also want your collection to be beautiful, useful and practical.

That’s where Red Apple shines.

This collection features only the best hypoallergenic eye makeup, carefully crafted to ensure safety and performance.

The Red Apple hypoallergenic eyeshadow formula has a 15 year history of causing no irritation for those who normally get red, itchy eyelids from regular and store bought eye makeup.

You now get to choose from so many nicely pigmented eyeshadows that glide smoothly. You may enjoy quality hypoallergenic eye pencils worry free. And a mascara that will visibly enhance the look of your lashes with regular use*.

Each Made-In-The-USA product is crafted with non-toxic ingredients to care for eyes that get red and itchy from makeup. We keep it simple and gentle.

Our options are fragrance-free to further reduce the potential for irritation, making them ideal for those with sensitive eyes or skin.

In addition to being non-irritating, your new eye makeup is enriched with natural ingredients known for their soothing properties. Our use of high-quality, gentle ingredients ensures that you can enjoy beautiful eye makeup looks without discomfort.

Everyone wears eye shadow because it looks pretty.

You may now enjoy simple, easy to achieve eye makeup looks or dramatic looks - you’ll enjoy building your own eye shadow collection using our magnetic Z-Palette system.  You can swip and swap your shadows as you like. You may start with a suggested starter palette, or build your own from scratch - either way, you’ll enjoy the flexibility in your long lasting new eye palette.

Don’t forget your best eye shadow primer which is great for mature eyes. It is your perfect mate to your new hypoallergenic eye shadow.  Our primer is made to go with our eye shadows, and this long lasting primer is easy to use, and gives great results.  

From there, select from our many shades of non-irritating, hypoallergenic eye pencils.  You’ll enjoy their superior glide and softness.  You may also use them as a brow pencil.  Be sure to look for our Blonde and Taupe pencils if you have lighter brows.

You’ll love our custom fluffy eye shadow brushes. Customers like you give us so much feedback and praise about our Made-In-The-USA Vegan eye brushes.  You’ll really enjoy how they compliment your eye palette.  We recommend you have a twin set, so that you may use one set wet, while the other remains dry.

And last but not least, top off your look with our Mascara.  With regular use our Mascara will visibly enhance the look of short, stubby lashes.  Our formula is built around Capixyl, a well known hair fertilizer that gives your lashes the best chance at health*.

Frequently Asked Questions