Eyes – Red Apple Lipstick

Sensitive eyes shouldn't mean saying goodbye to beautiful eye makeup. We've crafted products that give you the best chance of wearing makeup without the burning and itching. While no makeup guarantees zero reactions, our hypoallergenic formulas are for those who thought they could never wear eye makeup again.

Nearly 14 million women report sensitivities to eye makeup. If you are one, we have good news

When it comes to eye makeup for sensitive eyes, finding the best hypoallergenic eye makeup products that enhance your beauty without causing irritation is key. But you also want your collection to be beautiful, useful and practical.

That’s where Red Apple shines.

This collection features only the best hypoallergenic eye makeup, carefully crafted to ensure safety and performance.

The Red Apple hypoallergenic eyeshadow formula has a 15 year history of causing no irritation for those who normally get red, itchy eyelids from regular and store bought eye makeup.

You now get to choose from so many nicely pigmented eyeshadows that glide smoothly. You may enjoy quality hypoallergenic eye pencils worry free. And a mascara that will visibly enhance the look of your lashes with regular use*.

Each Made-In-The-USA product is crafted with non-toxic ingredients to care for eyes that get red and itchy from makeup. We keep it simple and gentle.

Our options are fragrance-free to further reduce the potential for irritation, making them ideal for those with sensitive eyes or skin.

In addition to being non-irritating, your new eye makeup is enriched with natural ingredients known for their soothing properties. Our use of high-quality, gentle ingredients ensures that you can enjoy beautiful eye makeup looks without discomfort.

Everyone wears eye shadow because it looks pretty.

You may now enjoy simple, easy to achieve eye makeup looks or dramatic looks - you’ll enjoy building your own eye shadow collection using our magnetic Z-Palette system. You can swip and swap your shadows as you like. You may start with a suggested starter palette, or build your own from scratch - either way, you’ll enjoy the flexibility in your long lasting new eye palette.

Don’t forget your best eye shadow primer which is great for mature eyes. It is your perfect mate to your new hypoallergenic eye shadow. Our primer is made to go with our eye shadows, and this long lasting primer is easy to use, and gives great results.

From there, select from our many shades of non-irritating, hypoallergenic eye pencils. You’ll enjoy their superior glide and softness. You may also use them as a brow pencil. Be sure to look for our Blonde and Taupe pencils if you have lighter brows.

You’ll love our custom fluffy eye shadow brushes. Customers like you give us so much feedback and praise about our Made-In-The-USA Vegan eye brushes. You’ll really enjoy how they compliment your eye palette. We recommend you have a twin set, so that you may use one set wet, while the other remains dry.

And last but not least, top off your look with our Mascara. With regular use our Mascara will visibly enhance the look of short, stubby lashes. Our formula is built around Capixyl, a well known hair fertilizer that gives your lashes the best chance at health*.

Let me tell you the truth about 'hypoallergenic' makeup - in plain English.
Think of regular makeup like a recipe with 30 ingredients. The more ingredients, the higher your chance of reacting to one of them. Hypoallergenic makeup is like a simple and fresh soup - just the basics that get the job done nicely.
We skip the fancy fragrances. No unnecessary dyes. None of those harsh preservatives that make eyes burn and water.
But here's something most companies won't tell you: Even 'hypoallergenic' isn't a guarantee. It simply means we've removed the ingredients most likely to cause problems. It's like taking the shellfish out of a seafood restaurant - fewer people will have reactions, but someone might still be sensitive to fish.
Want to know the real test? It's not what's on the label. It's whether you can wear it comfortably all day without your eyes turning red, itching, or watering.
That's the only promise that matters.
Yes, but with care.
Even the gentlest eye makeup can still cause trouble if it gets under your contacts.
Here's what you need to know:
- Put contacts in first, makeup second
- Keep mascara away from your bottom lashes
- Skip tight-lining (it's too risky - makeup can sneak under your contacts)
- Take contacts out before removing makeup
- Toss your mascara after 3 months (old mascara = eye trouble)
The truth is, 'hypoallergenic' doesn't mean 'contact-lens proof.' It just means less likely to irritate. Your best bet? Start with a little, see how your eyes react, and always put your eye health first.
Remember: If your eyes say no, listen to them - no makeup look is worth an eye infection.
Very vibrant colors and glittery effects? They come from artificial dyes and irritating sparkle particles. We skip those on purpose. Your comfort matters more than flash.
What we offer instead:
- Soft, wearable earth tones and every day shades
- Elegant mattes and subtle sheens
- Natural-looking colors that enhance your eyes
- Shadows that blend beautifully
- Makeup you can actually wear all day
- Colorful eye liners.
Think sophisticated, not sparkly. Professional, not party-bright.
The truth is, you can look polished and beautiful without irritating your eyes. Sometimes less really is more - especially when your eyes are sensitive.
Want to know the best part? You won't have to take it off halfway through the day because your eyes are burning.
There's no magic way to know for sure. But here's how to play it smart:
Start with a patch test:
- Put a tiny bit on your outer eye area
- Wait 24 hours
- If no itching or redness, you're good to try more
Watch for warning signs:
- Burning
- Itching
- Watering
- Redness
- That 'something's in my eye' feeling
Trust your eyes:
- If they're telling you something's wrong, listen
- Don't push through the irritation
- Remove makeup at the first sign of trouble
Remember: Even makeup labeled 'for sensitive eyes' isn't guaranteed perfect for everyone (even though we have a great long track record of success) Your eyes are unique. What works for your friend might not work for you.
Start small, go slow, and keep it simple. Your eyes are too important to gamble with.
Yes, we use organic ingredients where possible - but let's be clear about what that means.
We choose organic ingredients when they:
- Work well
- Stay stable
- Don't irritate eyes
- Make sense for the product
But here's the honest truth: Not everything natural is good for sensitive eyes (think lemon juice - it's natural but you wouldn't want it in your eyes!). And not everything synthetic is bad.
What matters most? That each product:
- Is gentle on your eyes
- Does its job well
- Stays fresh and safe to use
We don't chase the 'all-natural' label just to make claims. Instead, we focus on what works best for sensitive eyes.
Want to keep your eyes happy while wearing makeup? Here are the must-know tips:
Keep it clean:
- Wash your eye brushes weekly (dirty brushes = eye trouble)
- Replace your mascara every 3 months
- Don't share eye makeup with anyone
Play it safe:
- Stay away from your inner lash line (that's asking for trouble)
- Skip makeup when your eyes are already irritated
- Remove all makeup before bed - no exceptions
Smart application:
- Tap excess powder off brushes before applying
- Keep mascara off your bottom lashes if they're super sensitive
- Use a gentle touch - no rough rubbing or tugging
Remember: Even the gentlest makeup can cause problems if you don't use it right. When in doubt, less is more.
Want the best chance of happy eyes? Start with clean tools and gentle products, then follow these rules. Your eyes will thank you.