Finally, Makeup You Can Trust With Your Skin.

Smooth Lines. Moist Lips. Great Color.
Buy a Pencil, Get 22% Off Any Lipstick















































































Gluten Free, Vegan Makeup
Look Stunning While Feeling Comfy In Nourishing, Clean Formulas For Sensitive Beauties
Mascara +Lash Conditioner for Fuller-Looking Lashes
Neutral Brick Red Lipstick
Semi-Sheer Neutral Nude
Purely Cool – Mixed Finish
Warm Neutrals – Mixed Finish

✅ Your Lips Feel Softer, Not Drier
Silky, creamy makeup in colors that inspire. Focusing on moisturizing ingredients so that your eyes, lips and skin stay vibrant and comfy.
🌱 Pure Ingredients = Pure Confidence
Using only plants, botanicals and safe synthetics -we guarantee every product passes rigorous standards to keep you safe & healthy.
🌾 Gluten-Free & Hypoallergenic
Trusted by autoimmune warriors and those with extreme allergies. Produced in a 100% GF facility for true peace of mind.
🇺🇸 Crafted With Care:
Small batches made in the USA. Freshness, quality, and purity — every single time.
Discover The Red Apple Difference
Formulas That'll Have You FEELING As Good As You LOOK

From The Founder: Welcome To Your Beauty Safe Haven
“Your skin’s sensitivities shouldn’t stop you from feeling beautiful & having fun. Even clean makeup can trigger allergies, which is why we create high-performing makeup that’s gentle on the most sensitive skin. Clean as an apple
Love, Andrea.”
52,469+ happy customers
Our Customers Say The Kindest Things

The reviewer that called this 'my lips but better' hit the nail on the head. It is such a flattering everyday color, the perfect warm pink that doesn't lean too pink or too brown. I expect to buy this again when I run out.
Loyal Customer

I really wanted to be that “blushing bride” but I feel as a soft autumn, the color I selected previously from RAL didn’t suit me. The customer service team sent me strawberry lips with expedited shipping so I could have it for my bridal trial (with the sweetest note).
Verified Customer

Never would have thought to purchase this color but when I was looking for something different this one caught my eye since it was suggested for autumn color palette. I just learned I am an autumn. It’s the perfect rusty autumn red. Not overpowering but still impactful.
Verified Customer

I couldn’t believe my eyes when I put on this lipstick. It is the color that I have been searching for since this color was discontinued by a different company. It is a rich berry color, perfect for my warm undertone light skin, hazel eyes and dark brown hair.
Verified Customer
Shop Confidently With No-Rush
Returns & Exchanges
You have 6 months to try your new makeup out, and (hopefully) fall in love. If not, return it opened and used for a different shade or a refund.





Beauty Bundles
Discounted Sets Of Thoughtful Combos - SHOP ALL
Extra 25% Off In Cart
Hydration Heroes