How to apply eye primer for crease-free, vibrant eye makeup: discover why mature and youthful lids alike benefit from a whisper-thin layer of Red Apple Lipstick’s Prime Time Eye Shadow Primer. Learn the exact amount...

Eye makeup can transform your look—enhancing beauty, hiding flaws, and making your eyes pop. But what happens when the eye makeup you’ve loved for years suddenly triggers an allergic reaction to eye makeup? Itchy eyes,...

Let's face it, we all try to keep our skin in tip-top shape with a solid skincare routine. But do we give the same love to our eyelashes? Who doesn't want stunning, full, and naturally...

Tired of that same ol' classic black line? Feel like the eyeliner world is just "basic" or "winged"? Honey, think again! There's a whole universe of eyeliner styles waiting for your eyelids. Many you've probably...

Who doesn't love an easy and simple spring eye makeup look. Especially one that can be finished in 5 minutes!. Spring I when all of the bright and trendy looks come out, but what if...

Do you have brown eyes? If so, then you know finding the best eyeshadow color for brown eyes can be a challenge. With so many different shades and hues available, it can be hard to...

Mauve and plum colors are perfect eyeshadow shades for fall and into winter eye makeup looks. The New Mattes eyeshadows from Red Apple Lipstick include a combination of gorgeous neutrals as well as some mauves...

We have a great Fall eyeshadow look tutorial for you featuring our New Mattes eyeshadows! As you are probably already aware, Red Apple Lipstick released The New Mattes eyeshadows earlier this year, consisting of 9 brand new neutral shades...

Learn how to achieve the perfect cat eye look with this easy guide. Don't worry, it's easier than you think!