Why Eye Primer Matters at Every Age
From early morning errands to late-night dinners, eyelids face oil, movement, and fine lines that can shorten the life of your shadow. A lightweight base locks pigment in place, smooths texture, and helps colors stay true so lids look fresh—whether you are in your 20s or celebrating the wisdom of your 70s.
Meet Prime Time Eye Shadow Primer
Prime Time Eye Shadow Primer eliminates mid-day creasing and keeps color vivid for more than eight hours. The creamy-powder formula corrects discoloration while staying gentle on sensitive, mature, or oily lids. A pan lasts months because you truly need only a whisper-thin layer.
Step-by-Step Application Guide
Start with a Clean, Dry Canvas
Remove skincare residue and allow your moisturizer to absorb fully before touching the primer. A dry surface helps the formula grip.
Pick Up a Pin-Head Amount
Lightly tap your ring finger into the pot—less than a grain of rice is plenty for both eyes. Too much product can cause the very creasing you are trying to prevent.
Press and Smooth
Using the same fingertip, press the primer across the mobile lid, up toward the brow bone, and along the inner corner where makeup tends to fade. The texture melts into skin and dries to a soft-focus finish.
Let It Set
Wait about one minute. During this brief pause you can groom brows or reach for brushes; the primer will transform from cream to a powder-like base that grips shadow.
Add Color
For seamless results sweep a neutral shade from our talc-free eye shadow refills across the lid with the Vegan Oval Wet/Dry Eye Brush, then deepen the crease with the Crease and Blend Brush. Because the primer neutralizes lid tone, colors appear truer and stay vibrant until you decide to take them off.
Extra Tips for Mature Lids
If your eyelids are hooded or have fine texture, concentrate primer along the fold where shadow usually gathers. A paper-thin veil here prevents settling. Should you experience midday oil breakthrough, gently pat a trace of primer over makeup to refresh the finish.
Finish Your Look
Complete your eye routine with a swipe of The Lash Project Mascara, our strengthening, flake-free formula made for sensitive eyes.
Frequently Asked Questions
Do I need to set the primer with powder?
Prime Time dries to a powder-like finish on its own, so most users can apply shadow directly. Those with very oily lids can dust a light layer of matching shadow over the primer before adding deeper colors.
Can I wear primer alone?
Yes. The neutral beige hue subtly brightens bare lids and evens tone, giving eyes a rested appearance on makeup-free days.
Will it accentuate fine lines?
No. Because the texture feels weightless and sets without cracking, it smooths the surface instead of highlighting lines.
How long should I wait before applying eyeshadow?
A full sixty seconds is ideal. This window lets the primer form its grip so colors layer smoothly and stay vibrant.
Does it work under the lower lash line?
Absolutely. Tap the tiniest amount along the lower lid if you plan to smudge shadow or liner there; it keeps pigment from migrating.