Let Go Of Itchy Eyes & Half-Empty Eyeshadow Palettes

Customize a refillable eyeshadow palette - so you can pick your go-to colors, replace only what runs out, and finally get a palette that fits you AND is safe for sensitive eyes.

*NEW* BUILD YOUR OWN PALETTE

Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers

Gluten Free & Vegan Makeup

Since the beginning. 15 years of vibrant, feel-good makeup and lip care.

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Honey Badger $17

Semi-Sheer Neutral Nude

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Discover The Red Apple Difference

Clean Makeup For Sensitive Skin In A Candy Shop Of Color

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Finally, makeup you can trust

Allergen friendly lipsticks, no-itch eye shadows, comedogenic blush, mascara for sensitive eyes. We love to serve you.

Your Lips Feel Softer, Not Drier

Silky, creamy moisturizing makeup in colors that inspire.

Pure Ingredients, Pure Confidence

Plants, botanicals and safe synthetics.

Gluten-Free & Hypoallergenic

Trusted by autoimmune warriors and those with extreme allergies.

Crafted With Care

Small batches made in the USA.

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From The Founder: Welcome To Your Beauty Safe Haven

“Your skin’s sensitivities shouldn’t stop you from feeling beautiful & having fun. Even clean makeup can trigger allergies, which is why we create high-performing makeup that’s gentle on the most sensitive skin. Clean as an apple

Love, Andrea.”

Our Standards

52,469+ happy customers

Our Customers Say The Kindest Things

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Shop Confidently With No-Rush Returns & Exchanges

You have 6 months to try your new makeup out, and (hopefully) fall in love. If not, return it opened and used for a different shade or a refund.

Get Personalized Shade Help

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Beauty Bundles

Discounted Sets Of Thoughtful Combos - SHOP ALL

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All Set Up - Eye Brush Set $127 $154

The Only Brushes You Need