Discover The Red Apple Difference
Clean Makeup For Sensitive Skin In A Candy Shop Of Color
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free Peace Of Mind
Certified Cruelty Free
Vegan
For Sensitive Skin
Paraben, Soy & Talc Free
Recycled Plastic Containers
Gluten Free & Vegan Makeup
Since the beginning. 15 years of vibrant, feel-good makeup and lip care.
Semi-Sheer Neutral Nude
semi-annual sale
Free Gift Choice
Spend $150 after discounts and get your choice between our XL Makeup Bag or one of our best-selling summer lipsticks for free!
Finally, Makeup You Can Trust
✅ Your Lips Feel Softer, Not Drier
Silky, creamy makeup in colors that inspire. Focusing on moisturizing ingredients so that your eyes, lips and skin stay vibrant and comfy.
🌱 Pure Ingredients = Pure Confidence
Using only plants, botanicals and safe synthetics -we guarantee every product passes rigorous standards to keep you safe & healthy.
🌾 Gluten-Free & Hypoallergenic
Trusted by autoimmune warriors and those with extreme allergies. Produced in a 100% GF facility for true peace of mind.
🇺🇸 Crafted With Care:
Small batches made in the USA. Freshness, quality, and purity — every single time.
From The Founder: Welcome To Your Beauty Safe Haven
“Your skin’s sensitivities shouldn’t stop you from feeling beautiful & having fun. Even clean makeup can trigger allergies, which is why we create high-performing makeup that’s gentle on the most sensitive skin. Clean as an apple
Love, Andrea.”
52,469+ happy customers
Our Customers Say The Kindest Things
Shop Confidently With No-Rush
Returns & Exchanges
You have 6 months to try your new makeup out, and (hopefully) fall in love. If not, return it opened and used for a different shade or a refund.
VIPs Get More
Get coupons, points, birthday gifts and early access to sales & launches
Beauty Bundles
Discounted Sets Of Thoughtful Combos - SHOP ALL
The Only Brushes You Need
