Makeup For Cool Undertones

We know choosing makeup can be tricky with so many gorgeous options.
Below you’ll discover a smaller selection of our purely cool best sellers in every hue from soft to bold.

Every skin tone from alabaster to deep dark can have purely cool undertones, so if you need help narrowing these choices down, be sure to chat with customer care – we love choosing shades!

Looking for cool blush? Choose the shade: Dolly (pale-light skin) or M’Lady (light-medium)
If you have dark to deep skin we highly recommend using the lipstick Audacious as a cream blush on your dark cool skin.

EXPLORE OTHERS: NEUTRAL PICKS or WARM PICKS


  • Z Palette mainZ Palette Open
    $14
  • Purely Cool – Mixed Finish
    $47
  • Lipstick Sample
    $3.50
  • Lipstick Sample
    $3.50
  • Lipstick Sample
    $3.50
  • Cool Medium Deep Berry
    $25
  • Vegan Black Magic Eyeshadow
    Matte Dark Black
    $13
  • Cool Shimmery Lavender Pink
    $25
  • Cream shimmer vegan & gluten free eyeshadow
    Shimmery Light Cream
    $13
  • Semi-Sheer Blackberry
    $17
  • Cool Medium Berry
    $25
  • Gluten Free Clean Slate Eyeshadow
    Matte Cool Mid Grey
    $13
  • Sheer Shimmery Cool Lavender
    $17
  • Cool Soft Pink Nude
    $25
  • Cool Soft Mauve
    $24
  • Vegan En Pointe Eyeshadow
    Matte Rosy Mid Pink
    $13
  • Super Frosted Light Pink
    $25
  • Pigmented Neutral Mid Pink
    $17
  • Graphite Glam

    $13
  • Shimmery Plum Quad
    Original price was: $66.Current price is: $30.
  • Cool Greys Quad
    Original price was: $66.Current price is: $30.
  • Image of Shimmer Taupe Vegan Eyeshadow by Red Apple Lipstick
    Frosted Light Rosy Taupe
    $13
  • Cruelty Free Innocence Eyeshadow
    Opalescent Bright White
    $13
  • Cool Orchid Pink
    $25
  • Original price was: $49.Current price is: $47.
  • Shimmery Light Pinky Mauve
    $25
  • Allergen Free Pixie Dust Eyeshadow
    Matte Soft Baby Pink
    $13
  • Cool Very Light Lavender
    $25
  • Image of Gluten Free Vegan Matte Nude Eye Shadow Porcelain
    Matte Light Bone
    $13
  • Deep Plummy Jewel Toned Pink
    $25
  • RAL Gluten Free Queen of Hearts Lip Gloss
    Semi-Sheer Cool Red
    $17
  • Cool Blue Based Medium Red Lipstick
    $25
  • blue based red lipstick with deep retro vibes
    Signature, Blue-Base, Bold
    $25
  • blue based red lipstick
    Cool Bright Classic Red
    $25
  • Semi-Sheer Cool Mid Pink
    $17
  • Allergen Free Taken For Granite Eyeshadow
    Matte Cool Putty
    $13
  • Twinkle Toes Gluten Free Lipgloss By Red Apple Lipstick
    Pigmented Shimmery Cool Purple Pink
    $17
  • Paraben Free Violet Vintage Eyeshadow
    Shimmer Soft Lavender Grey
    $13
  • Cool Buildable Deep Berry
    $25
  • Allergen Free Violet Vixen Eyeshadow
    Shimmer Mid Violet
    $13
  • Deep Burgundy Wine
    $25