Vivacious

Vivacious

$25
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Wears like a lipstick, feels like skincare.

Step into the spotlight with “Vivacious,” a lipstick that’s as spirited as you are. This dynamic shade is a deep, saturated berry with a hint of purple, designed to give your lips a luscious, attention-grabbing color. Buildable by adding layers to intensify its shade allows you the greatest versatility.  Its rich, glossy texture applies smoothly for full coverage and a berry stain that lasts. “Vivacious” is the perfect match for those who don’t shy away from making a statement, complementing an array of skin tones and enhancing your smile with its radiant hue.

You don’t have to choose between beauty and comfort.You deserve lipstick that makes you feel confident, radiant — and safe.
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Vegan + Cruelty Free

Gluten-Free & Non-Toxic

Hydrating & Non-Drying

Lasting, Beautiful Color

Why More Women Are Switching To Red Apple Lipstick In 2025

Deeply Moisturizing – No More Dry Lips

Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.

Gluten-Free & Safe for Sensitive Skin

Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.

Smooth, Creamy & Lightweight

Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.

No Peel, No Pill Formula

Flaky, painful lips after wearing lipstick isn’t normal — and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.

"Having celiac, I was very excited to order several safe lipsticks (first lipsticks in nearly a decade!), and this was the one I was most eager to try. The formula is really creamy and I appreciate the ability to build the intensity. I didn't expect it to lean quite so purple on me based on the model's photos, but of course everyone's skin tone will vary and I still find it a flattering color. I also really like that for such a deep color, it fades very nicely on my drier lips, not leaving any unsightly bits of color in the cracks."

Frequenty Asked Questions