Audacious
Audacious
This adventurous jewel toned lipstick is everything you want in a true cool tone (no hints of brown or gold). It’s a Cool Medium Deep Berry Lipstick Shade that is perfect to create berry stained lips, stunning for fall and winter. A lipstick that’s deep not bright, has no shimmer and will keep your lips moisturized through all the cold weather. Audacious can be worn at various intensities. Apply lightly and blot for a lovely light berry stain. The firmer the application, or more coats – the deeper the color.
Complete your look
Made to go together.
The pieces we would reach for with this shade. Add a few, or take the whole set.
Shade family
Audacious, next to its family.
The shades people shop alongside it, swatched side by side. Tap any shade to compare it with the one you're on, then head to its page when you've found yours.
ComparingCool Buildable Deep Berry
Cool
ComparingCool Beet Berry
CoolNeutral
ComparingCool Mid Orchid Pink
CoolNeutral
You're viewingCool Medium Deep Berry
CoolNeutral
ComparingNeutral Pinky Fuchsia
Neutral
ComparingNeutral Medium Raspberry
Neutral
ComparingTrue Warm Raspberry
NeutralWarm
Audacious
$26Cool Medium Deep Berry
- Finish
- Matte and Shimmer-Free
- Formula
- Instant Color (nut free)
- Flatters
- Cool, neutral undertones
Oh Snapdragon
$26Cool Mid Orchid Pink
Cooler and deeper than Audacious
- Finish
- Satin / Semi Matte
- Formula
- Silky Series (nut free)
- Flatters
- Cool, neutral undertones
Find your shade
Not sure of your undertone?
Three quick cues to find yours, then shop the shades made for it.
Cool
Blue-based reds & berries
- Veins look blue or purple
- Silver jewelry flatters most
- Skin burns before it tans
Neutral
Balanced true shades
- Veins look blue-green
- Silver and gold both suit you
- Skin tans fairly evenly
Warm
Warm corals & nudes
- Veins look green
- Gold jewelry flatters most
- Skin tans easily
Made safe, made clear
What's in it, and what's not.
Sensitive beauties shouldn't have to guess. Here's the full list, plus answers to what you ask us most.
What's in it
Nourishing, food-grade ingredients you can actually pronounce.
Free from
- Sesame
- Nut
- Scent
- Gluten
- Soy & Paraben
- Cruelty
- Sunflower Oil · gives a soft, creamy texture
- Vitamin E · a moisturizing feel that keeps lips smooth
Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Tocopheryl Acetate, May Contain: Titanium Dioxide, Manganese Violet, Mica, Iron Oxide
Questions, answered
Why Red Apple
Makeup made for sensitive lips.
Every shade in this set is gluten-free, vegan, and free from the irritants that make other lipsticks off-limits.
Tested gluten-free
Made on dedicated gluten-free lines, for 15+ years.
Free from triggers
No parabens, soy, corn, or talc.
Vegan + cruelty-free
Clean ingredients, never tested on animals.
Made in the USA
Small-batch, family and woman owned.
- 6-Month Returns
- No-Rush Exchanges
- Satisfaction Guarantee
- Free Shipping $75+
- Since 2009
15 years · 50,000+ sensitive beauties
The Red Apple difference
Why more women are switching to Red Apple Lipstick in 2026.
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Deeply moisturizing, no more dry lips
Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.
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Gluten-free & safe for sensitive skin
Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.
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Smooth, creamy & lightweight
Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.
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No peel, no pill formula
Flaky, painful lips after wearing lipstick isn’t normal, and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.
Real sensitive beauties
"I have fair skin with a cool tone, and have always been very picky when it comes to lipstick colors. I had never found one that I felt suited me - until NOW! I will be returning here for all of my lipstick purchases in the future!"
She's wearingAudacious · Instant Color (nut free)
- PPPatricia P.Verified BuyerReviewingAudaciousI recommend this productWhat's your age range? 70+What's your beauty style? ClassicRated 5 out of 5 stars3 weeks agoLipstick
Smooth to apply and true to color. Can build the color if you want to do so. Also purchased eyeliner and eyebrow pencil which are both easy to apply and I don’t have to apply pressure to my eye or brow. Some pencils are very dry and not easy to use.
- LLydiaVerified BuyerReviewingAudaciousI recommend this productRated 5 out of 5 stars6 months agoPerfect bold cool-tone lip
This is a perfect bold bright lip for true cool-toned lips. If I apply lightly it's like a bright pink, if I build up the color, it's a bold pink-red. I have a hard time wearing red lipsticks (my lips are naturally more purple toned), so this is a perfect fit for me!
- MMaryReviewingAudaciousI do not recommend this productRated 1 out of 5 stars8 months ago1 Star
The color is pretty but too dark for me.
Red Apple Lipstick8 months agoOh no! We are so sorry you didn't like this shade. Please allow us to exchange it for another.
- RRobynReviewingAudaciousI recommend this productRated 5 out of 5 stars9 months ago5 Stars
Love this lipstick! Creamy and colorful!
- TSTammy S.Verified BuyerReviewingAudaciousI recommend this productWhat's your age range? 60-69What's your beauty style? ClassicRated 5 out of 5 stars10 months agoBeautiful color
I’m my quest to get a little darker, I decided to try this shade. It is a beautiful color. Feels great on my lips.