Prime Time Eye Primer keeps your eyeshadow in place all day, and keeps it from creasing. Tips are: Use a super tiny amount on your ring finger and dab all over your eyelid and up to your brow bone. Using too much, or applying eyeshadow immediately after (vs. letting it dry for a couple minutes) will result in creasing - which is the opposite of what it's meant to do.

I use Brownie Points (a medium brown matte eyeshadow) to fill in eyebrows - but you use whatever eyeshadow fits your eyebrow/hair color. I've included an easy guide below. For dark haired women - we're going to use eyeshadow that's close to our hair color. Light haired women are going to go a tiny bit deeper/darker than their natural hair color so their eyebrows pop. I like to use eyeshadow because multi-purpose products are my jam. Use whatever you like to fill in your brows - the point is...FILL IN THOSE BROWS. It literally takes years off your face - and if you're going to do only 3 things for your everyday makeup - it should be brows, lashes, lips - boom! Easy daily makeup!

This pearly white eyeshadow is sheer and buildable making it an awesome shade for highlighting. My favorite place to use this shade is in the inner corner and into the inner 1/3 of the eyelid to lighten, brighten, and open up the eye. Use it lightly at first where it's barely noticeable and blend it in as you do the rest of your eyes. This simple daily trick makes your eyes look instantly awake and bright.

Like U Latte is a great neutral "transition" shade. That means a shade that's not dark (like a crease shade) and not super light. Any shade that fits this category can be used. I use this shade to help blend together the eyelid to the crease. It helps adjust the light brow bone color to the darker crease color. This helps create the natural shadow for your eyes to pop against.

Down To Earth is a terra-cotta coppery shadow perfect for the outer 2/3 of the eyelid and/or into the crease. It's great for blue eyes, grey eyes (and even green & hazel in some instances). If you have another eye color, use a medium shade that's best for your eye color. We show you how to find the best eyeshadows for your eye color here. This will make it super easy for you to choose your daily shadows!

Minx is a medium neutral taupe eyeshadow that's great for many eye colors. It works really well in the outer crease corner. Think of a little triangle pointing out & up toward your temple, fill that in. PRO TIP: don't let that shadow fall below the imaginary line from your bottom lash line up to the outer corner of your brow. Relax your eyes and look in the mirror, if that shadow is below the "line", remove it gently. Dark shadow below that "line" makes you look older and your eyes, droopy. Don't let it happen!

Using the vegan angled eyeliner brush that you used to fill in your brows - use an eyeshadow to line your lower lash line. To look youthful use a light/medium shade and stop halfway (or less) across your lower lash line. In this look, I used Down To Earth - but you could use Brownie Points, Like U Latte or even Minx. As long as you do it lightly and stop halfway, it will open your eyes up instead of closing them down. Dark eyeliner that goes across the entire lower lash line ages you.

If you don't do anything else for an easy, everyday eye makeup look - make it BROWS + LASHES! The Lash Project is a truly hypoallergenic mascara that gives you natural looking lashes and will never make your eyes itch or burn. It removes easily at the end of the day and won't clump, flake, or smudge. Wiggle wiggle, swipe swipe will apply it beautifully. Do 2+ coats for gorgeous lashes (and one light coat on bottom)!

Whether you do this first (like I do) or last - applying a super moisturizing lip balm is crucial for an everyday makeup look! Rallye Balm has only 5 squeaky clean ingredients and has transformed over 20,000 women's lips! If you haven't tried this balm yet, it needs to be in your cart. You can also use it on cuticles, scars, dry skin patches on babies - it's literally a miracle balm. Gluten free lip balm that's also vegan and cruelty free - your lips have never felt better. Top it with lipstick or gloss if you're wanting to level up even more!