In this video Ashley breaks down each of the new matte eyeshadow shades and swatch them to show you the details of each. When creating these 9 new matte eyeshadows, we aimed to fill in...

How To Do Easy Fall Eye Makeup For Everyday In this video, I’ll show you a super quick way to use four eyeshadows to do a natural looking everyday eye look. I love multi-tasking makeup...

Choosing Eyeshadows That Will Complement Your Eye Color - This topic is something we have all wondered about. With so many different eyeshadow colors on the market you can easily get decision paralysis or confused...

Style blogger Adrianna Bohrer shares 3 easy tips to get full, voluminous, date night lashes with Red Apple Lipstick’s The Lash Project Mascara. Learn the base wiggle, smart layering, and vertical detailing, plus why the...

via GIPHY When it comes togreen eyeshadow , I'm always excited to find new, fun and interesting ways to incorporate this tranquil color into my beauty routine. However, I know that not everyone feels this...

[ux_image id="15083" image_size="full"]Picking eye shadows can be a booger-bear.It's as simple as that.Especially when it's up toyou to select each color in your palette individually.It gets worse when you have over40 choices of eyeshadow colors ....

Hey ladies, it’s Ashley again! Let’s face it:Brown eyeshadows are a girl’s best friend! No other eyeshadows can complement all skin tones, eye colors and ages all while providing you with great versatility in creating looks...