Highlighting is a simple trick that makes eyes look brighter and skin more lifted. Learn where to place light and dark eyeshadows, which talc free shades flatter your skin, and how to use RAL highlighters...

Green eyes look especially striking with the right eyeshadow colors. This guide uses the color wheel, real shade suggestions, and curated Red Apple Lipstick palettes to help you choose bronzes, coppers, plums, and neutrals that...

Winged eyeliner does not have to feel scary or advanced. This step by step guide walks you through choosing the right liner, drawing your flick, and adjusting it for every eye shape so your liner...

Learn how to apply eyeshadow on hooded eyes with simple, beginner friendly techniques that lift, define, and brighten your gaze. From eye primer and crease placement to eyeliner, shimmer, and mascara, this guide helps hooded...

Struggling with stinging, watery, or red eyes after eye shadow or mascara? Learn why your eyes react, which ingredients and habits make things worse, and how to switch to hypoallergenic shadows, liner, and mascara that...

Healthy natural lashes do far more than frame your eyes. In this lash care guide you will learn how to nourish, cleanse, moisturize and protect your eyelashes, plus how to choose gentle mascara and eye...

Highlighting does more than add sparkle. In this guide, learn what an eyeshadow highlighter is, where to place it for brighter, lifted eyes, how to choose shimmer versus matte and which Red Apple Lipstick shades...

Learn how to create a smooth ombre eyeshadow look using three talc free shades from Red Apple Lipstick. This step by step Very Peri inspired tutorial shows you where each color goes, how to blend...

Brown eyeshadow is the quiet hero of every makeup bag. In this guide, you will learn how to pick flattering browns for your skin tone and eye color, plus easy day, desk, and nighttime looks...