Winged eyeliner does not have to feel scary or advanced. This step by step guide walks you through choosing the right liner, drawing your flick, and adjusting it for every eye shape so your liner...

Learn how to apply eyeshadow on hooded eyes with simple, beginner friendly techniques that lift, define, and brighten your gaze. From eye primer and crease placement to eyeliner, shimmer, and mascara, this guide helps hooded...

Highlighting does more than add sparkle. In this guide, learn what an eyeshadow highlighter is, where to place it for brighter, lifted eyes, how to choose shimmer versus matte and which Red Apple Lipstick shades...

It’s all about those beautiful, bright, blue eyes in this article. What are the best eyeshadows for blue eyes? How can you make them stand out? Is there anything to keep in mind when choosing...

We have a great Fall eyeshadow look tutorial for you featuring our New Mattes eyeshadows! As you are probably already aware, Red Apple Lipstick released The New Mattes eyeshadows earlier this year, consisting of 9 brand new neutral shades...

Learn how to achieve the perfect cat eye look with this easy guide. Don't worry, it's easier than you think!

How To Do Easy Fall Eye Makeup For Everyday In this video, I’ll show you a super quick way to use four eyeshadows to do a natural looking everyday eye look. I love multi-tasking makeup...

Hey ladies, it’s Ashley again! Let’s face it:Brown eyeshadows are a girl’s best friend! No other eyeshadows can complement all skin tones, eye colors and ages all while providing you with great versatility in creating looks...