Secrets
Secrets
Secrets is a cool toned lavender pink lipstick that has deep golden shimmer and a brilliant sheen. It’s light, creamy, goes on smooth, is super moisturizing and smells fantastic! It can make your lips appear fuller and will look amazing on your natural lip color. This multi-dimensional color is one of the easiest to wear every day.



Deeply Moisturizing – No More Dry Lips
Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.
Gluten-Free & Safe for Sensitive Skin
Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.
Smooth, Creamy & Lightweight
Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.


Frequenty Asked Questions
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No, all Red Apple lipsticks are made extra moisturizing. Our special formula with botanicals & Vitamin-E go to work on dry or chapped lips immediately and is very comfortable to wear. It is a great lipstick for dry lips.
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Absolutely perfect - my new everyday color!
I am so delighted with my purchase! I hadn't ordered in quite some time, but decided to come back for another look as I was still looking for that perfect my-lips-but-better, everyday color. This is it! The shade finder is so helpful. This shade is stunning - it has just a slight shimmer and goes on so smoothly, keeps my lips moisturized, and has some staying power. This has given me a needed little confidence boost. Thank you so much for a clean, beautiful lipstick option!
Hands Down Favorite Color
I have been searching for a new everyday color… and found it with Secrets. It’s a perfect light neutral for fair skin with brunette hair and blue eyes.
Beautiful color!
I absolutely love this color and how moisturizing it is. I can’t just use any lipstick because my lips tend to look dry when I do but not with this brand. Next, I will be coming back for a red shade.
Love this shade, but it's never in stock!
I love the color and formula of this lipstick, but it's been out of stock for months and months. Thinking about finding a close shade in another brand because it's frustrating to check the website and every time it says "join waitlist". When I finish my current tube I'll be moving on to another brand. ✌️