Secrets

Secrets

$25
Earn 25 Reward Points on your order.

Secrets is a cool toned lavender pink lipstick that has deep golden shimmer and a brilliant sheen. It’s light, creamy, goes on smooth, is super moisturizing and smells fantastic! It can make your lips appear fuller and will look amazing on your natural lip color. This multi-dimensional color is one of the easiest to wear every day.

Quantity
Earn up to 25 Points on this purchase.

Formula: Original

Ingredients: Ricinus Communis, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Oleic/Linoleic/Linolenic Polyglycerides, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Sesamum Indicum (Sesame) Seed Oil, Helianthus Annuus, Tocopheryl Acetate, Prunis Dulcis (Almond ), Citrus Tangerina (Tangerine) Peel Oil, Essence of Vanilla, May Contain: Titanium Dioxide ,Manganese Violet, Mica, Iron Oxide.

Hero Ingredients: Castor Seed Oil helps give our Original series lipsticks their smooth texture. This plant-based ingredient is known for its moisturizing properties.

Sunflower Oil provides Vitamin E, adding a soothing feel to the lips. Red Apple Lipstick was one of the first to use Sunflower Oil as a lipstick base in 2012, and it continues to set a high standard for creamy, colorful lipsticks.


  • Gluten Free Lipstick
  • Moisturizing and Hydrating
  • Antioxidant Protection
  • Smooth Application
  • Formulated To Support Clean Beauty Lovers
  • Vegan
  • Cruelty Free – Leaping Bunny Certified
  • Synthetic Fragrance Free
  • Phthalate Free
  • Soy Free
  • Petroleum Free
  • Sustainably Sourced Ingredients
  • Palm Oil Free
  • PCR Plastic Tube
  • Highest Quality Ingredients
  • Organic Plant Based Ingredients, Minimally Processed
  • Safe Synthetics

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Pairs Well With

Out of stock

Vegan + Cruelty Free

Gluten-Free & Non-Toxic

Hydrating & Non-Drying

Lasting, Beautiful Color

Deeply Moisturizing – No More Dry Lips

Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.

Gluten-Free & Safe for Sensitive Skin

Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.

Smooth, Creamy & Lightweight

Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.

"Excellent products in every way. I love the lipstick colors, the balm and lipgloss are all great. I will be a repeat customer from now on. Thank you for such fantastic gluten free products!"

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Customer Reviews
4.8 Based on 129 Reviews
5 ★
86% 
111
4 ★
10% 
13
3 ★
2% 
2
2 ★
2% 
3
1 ★
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Filter Reviews:
  • lipstick option
  • confidence boost
  • staying power
  • shimmer
  • shade finder
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SM
02/02/2025
Susan M.
United States
  • What's your beauty style? Classic
  • What's your age range? 50-59

Absolutely perfect - my new everyday color!

I am so delighted with my purchase! I hadn't ordered in quite some time, but decided to come back for another look as I was still looking for that perfect my-lips-but-better, everyday color. This is it! The shade finder is so helpful. This shade is stunning - it has just a slight shimmer and goes on so smoothly, keeps my lips moisturized, and has some staying power. This has given me a needed little confidence boost. Thank you so much for a clean, beautiful lipstick option!

AK
12/11/2024
Amy K.
United States
  • What's your beauty style? Natural
  • What's your age range? 40-49

Hands Down Favorite Color

I have been searching for a new everyday color… and found it with Secrets. It’s a perfect light neutral for fair skin with brunette hair and blue eyes.

YR
12/11/2024
Yaritza R.
United States
  • What's your beauty style? NaturalClassicLow Maintenance
  • What's your age range? 40-49

Beautiful color!

I absolutely love this color and how moisturizing it is. I can’t just use any lipstick because my lips tend to look dry when I do but not with this brand. Next, I will be coming back for a red shade.

AB
11/29/2024
Anna B.
United States
  • What's your beauty style? Natural
  • What's your age range? 60-69

Love it

This is my everyday color

R
10/04/2024
RM
United States

Love this shade, but it's never in stock!

I love the color and formula of this lipstick, but it's been out of stock for months and months. Thinking about finding a close shade in another brand because it's frustrating to check the website and every time it says "join waitlist". When I finish my current tube I'll be moving on to another brand. ✌️