Select Your Lipstick

4.8
Rated 4.8 out of 5 stars
4,006 Reviews

Select Your Lipstick

$26
4.8
Rated 4.8 out of 5 stars
4,006 Reviews
Wears like a lipstick, feels like skincare.
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Select Your Shade
You don’t have to choose between beauty and comfort.You deserve lipstick that makes you feel confident, radiant — and safe.
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Vegan + Cruelty Free

Gluten-Free & Non-Toxic

Hydrating & Non-Drying

Lasting, Beautiful Color

Fall In Love With Lipstick Again, Without The Worry

Glide on vibrant color, lasting moisture, and total confidence with this wonderful lipstick collection that promises to deliver bold beauty without the compromise - no gluten, no toxins, no irritation. (shade: unpinkable)

Why Finding the Right Lipstick Feels So Hard

You've tried "clean" lipsticks before. You've tried "longwear" lipsticks before. But somehow, they always...

😖 Dry out your lips until they crack.
😕 Sneak in hidden allergens that leave you stinging.
👃 Smell weird. Feel heavy. Wear off too fast.
😠 Leave you feeling frustrated, disappointed, or left out.

If you've ever felt like no lipstick was made for you...

You're right.

Until now.

Why More Women Are Switching To Red Apple Lipstick in 2026

Deeply Moisturizing – No More Dry Lips

Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.

Gluten-Free & Safe for Sensitive Skin

Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.

Smooth, Creamy & Lightweight

Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.

No Peel, No Pill Formula

Flaky, painful lips after wearing lipstick isn’t normal — and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.

4.8
Rated 4.8 out of 5 stars
Based on 4,006 reviews
Total 5 star reviews: 3.5k Total 4 star reviews: 337 Total 3 star reviews: 119 Total 2 star reviews: 45 Total 1 star reviews: 2
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4,006 reviews
  • AH
    Aleksandra H.
    Verified Buyer
    Reviewing
    Can't Be Beet
    I recommend this product
    What's your age range? 40-49
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    5 hours ago
    Love this color!!

    Such a beautiful color. It feels great and it helps to know I am not exposed to gluten. Thank you for creating this line of products!

  • DD
    Diane D.
    Verified Buyer
    Reviewing
    Mayberry
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural
    Rated 5 out of 5 stars
    Yesterday
    Cool neutral

    I really like this color! I already have a pinkish purple and a berry color so Mayberry is a nice cool neutral.

  • JG
    Jamie G.
    Verified Buyer
    Reviewing
    Knock Out
    I do not recommend this product
    What's your age range? 70+
    What's your beauty style? Classic
    Rated 2 out of 5 stars
    2 days ago
    Jamie G

    This is so far my favorite color when I want to dress up

    Red Apple Lipstick
    Yesterday

    Hi Jamie,

    Thank you so much for sharing your feedback! We're thrilled to hear that Knock Out has become your go-to color for dressing up - that's exactly what we hoped for with this shade!

    We noticed you gave it 2 stars though, and we'd love to understand if there's anything about the formula or application that we could improve. Your input really helps us make our products even better.

    Thanks again for taking the time to leave a review!

  • JG
    Jamie G.
    Verified Buyer
    Reviewing
    Vogue
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    2 days ago
    Jamie G

    Love this natural color

  • PB
    Paula B.
    Verified Buyer
    Reviewing
    Select Your Lipstick
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Natural, Low Maintenance, Classic
    Rated 5 out of 5 stars
    3 days ago
    Strawberry Lips

    Strawberry Lips is one of those colors that has different hues. I am a strawberry blond with some gray and on me it looks pink with some orange. After a while it can turn darker pink, more of a stain. If I put Rallye balm on first and then Strawberry Lips, it is a coral pink, but very soft, not bright. And like all the RALs I have used, soft feeling and smooth. Rallye Balm I often use first before the other RALs as it is extra luscious and lighter in color. Customer Service is kind and helpful and I think they really want us to find just what we want. They make it easy. My thanks to them!