Select Your Lipstick

4.8
Rated 4.8 out of 5 stars
3,891 Reviews

Select Your Lipstick

$25
4.8
Rated 4.8 out of 5 stars
3,891 Reviews
Wears like a lipstick, feels like skincare.
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Select Your Shade
You don’t have to choose between beauty and comfort.You deserve lipstick that makes you feel confident, radiant — and safe.
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Vegan + Cruelty Free

Gluten-Free & Non-Toxic

Hydrating & Non-Drying

Lasting, Beautiful Color

Fall In Love With Lipstick Again, Without The Worry

Glide on vibrant color, lasting moisture, and total confidence with this wonderful lipstick collection that promises to deliver bold beauty without the compromise - no gluten, no toxins, no irritation. (shade: unpinkable)

Why Finding the Right Lipstick Feels So Hard

You've tried "clean" lipsticks before. You've tried "longwear" lipsticks before. But somehow, they always...

😖 Dry out your lips until they crack.
😕 Sneak in hidden allergens that leave you stinging.
👃 Smell weird. Feel heavy. Wear off too fast.
😠 Leave you feeling frustrated, disappointed, or left out.

If you've ever felt like no lipstick was made for you...

You're right.

Until now.

Why More Women Are Switching To Red Apple Lipstick In 2025

Deeply Moisturizing – No More Dry Lips

Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.

Gluten-Free & Safe for Sensitive Skin

Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.

Smooth, Creamy & Lightweight

Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.

No Peel, No Pill Formula

Flaky, painful lips after wearing lipstick isn’t normal — and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.

4.8
Rated 4.8 out of 5 stars
Based on 3,891 reviews
Total 5 star reviews: 3.4k Total 4 star reviews: 327 Total 3 star reviews: 116 Total 2 star reviews: 41 Total 1 star reviews: 1
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3,891 reviews
  • SN
    Suzy N.
    Verified Buyer
    Reviewing
    Audrey
    I recommend this product
    Rated 5 out of 5 stars
    3 minutes ago
    Very pretty shade

    The Audrey color lipstick is a very pretty shade and it is smooth/creamy. Lasts much longer than other natural lipsticks. The real bonus is that it is made without harmful chemicals. Will try another color soon!

  • DH
    Debra H.
    Verified Buyer
    Reviewing
    Can't Be Beet
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Natural
    Rated 5 out of 5 stars
    3 days ago
    Gorgeous!

    Feels good, looks good. I am 70 y/o, natural silver-blonde hair, medium complexion. This CAN'T BE BEAT color is so pretty. Very happy with my purchase.

  • DQ
    Darby Q.
    Verified Buyer
    Reviewing
    Starlette
    I recommend this product
    What's your age range? 25-29
    What's your beauty style? Bold
    Rated 5 out of 5 stars
    3 days ago
    Bold!

    Beautiful, bold, and very complimenting. I love the color, how smoothly it glides on, and how hydrating it is. I didn't experience cracking or flaking throughout over 5 hours of wearing this and enjoying drinks.

  • DM
    Donna M.
    Verified Buyer
    Reviewing
    Love My Kiss
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural, Classic
    Rated 5 out of 5 stars
    3 days ago
    Gorgeous color!

    After struggling to find the right shade for my skin tone, this one is GREAT! I love it and I love “Secrets”

  • L
    Lydia
    Verified Buyer
    Reviewing
    Audacious
    I recommend this product
    Rated 5 out of 5 stars
    5 days ago
    Perfect bold cool-tone lip

    This is a perfect bold bright lip for true cool-toned lips. If I apply lightly it's like a bright pink, if I build up the color, it's a bold pink-red. I have a hard time wearing red lipsticks (my lips are naturally more purple toned), so this is a perfect fit for me!