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GLUTEN FREE · VEGAN · NON-TOXIC

Lipstick for dry lips, refined by formula

Every lipstick we make lives inside a formula family — each tuned for a different kind of wear, a different kind of skin, a different kind of day. Start with how you want it to feel. Shade comes next.

Which formula loves your lips back?

Our six formula families are what make Red Apple different. Finish, feel, coverage, and free-froms — each formula is built for a specific kind of sensitive lip.

Instant Color

18 shades

Our most opaque, true-matte formula. Full coverage in one swipe. Built for the most reactive lips.

Sesame Free Nut Free Scent Free Gluten Free Soy & paraben Free Cruelty Free
Finish Satin
Coverage Medium
Feel Hydrating
Shop Instant Color

Satin

1 shade

Buttery smooth, full-coverage color that applies like silk. A luxurious satin sheen that sits pretty.

Nut Free Scent Free Gluten Free Cruelty Free Soy & paraben Free
Finish Matte
Coverage Full
Feel Smooth
Shop Satin
New

Silky Series

3 shades

Our newest creation. Creamy, satin, full-coverage with added shea butter. Soft like second skin.

Nut Free Scent Free Gluten Free Cruelty Free Soy & paraben Free
Finish Matte
Coverage Full
Feel Buttery
Shop Silky Series

Original

6 shades

Where it all began. Smooth texture, medium-build coverage, gentle hint of vanilla. The Red Apple classic.

Soy Free Cruelty Free Gluten Free
Finish Satin
Coverage Medium
Feel Balmy
Shop Original

X Series

8 shades

The most hydrating wear we offer. Semi-sheer, buildable coverage in a your-lips-but-better finish.

Soy & paraben Free Nut Free Gluten Free Scent Free
Finish Satin
Coverage Full
Feel Silky
Shop X Series

Summer Passion

8 shades

A glossy, lip-balm feel with a sheer-to-buildable hit of color. Aloe + almond oil for shine and softness.

Soy & paraben Free Cruelty Free Gluten Free
Finish Glossy
Coverage Sheer
Feel Hydrating
Shop Summer Passion
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PERSONALIZED HELP

Still deciding? We'll help you match.

Tell us about your sensitivities, your skin tone, and your go-to lip vibe. We'll hand-pick a formula (and three shades) just for you — free, no bots.

GET PERSONALIZED HELP

Prefer to browse by color?

Skip formula-first and see every one of our 46 shades together — filter by undertone, finish, and color family.

SHOP ALL SHADES