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We're finalizing production now. We anticipated R.A.L. Mascara to be ready for shipment by early August, but that timeline has been delayed and we are pushing hard for November 7th, 2022. Right now, the component (empty tubes) are in production and stability testing is being completed. This has been a lengthy process because we wanted to use as little plastic as possible and get the quantity just right so there's not too much that could go to waste if you only use it every few days but not too little that you run out too quick if you're a daily wearer. Designing a brush that works just right with this improved formula has taken extra time also. The final tweaks of the formula are completed to make sure that it's humidity and water resistant so you don't end up with raccoon eyes...finding the perfect balance of safe synthetics and plant based ingredients minimally processed takes a great deal of time and testing. We've been working on this for over a year. We want to get it just right for you. We are in the final stages now and can see the light at the end of the tunnel. Fingers Crossed For October.
The original Lash Project mascara formula by Red Apple Lipstick has been discontinued and replaced by The Lash Project V.02 (TLP V02 for short). But don't fret. We've worked the best and beloved qualities of the Lash Project into our new formulation, and more - as you'll see below
We wanted to maintain the hydration and lash conditioning properties from our previous generation mascara. We took the best properties and kept them in our new formula. We listened to our customers' requests and suggestions to make the following improvements. We removed Phenoxyethanol as the preservative and replaced it with a cleaner and less irritating alternative. We altered some ingredient ratios to produce a less dry formula with a longer open life.
You asked, and we listened. Our new mascara formula will be available in both black and brown - YAY.