Maven Mauve
Maven Mauve
It shows up as a soft, cool-toned mauve pink — elegant, fresh, and slightly more romantic than a true neutral. A modern mauve that blends cool pink and subtle plum tones for a polished, feminine look. On fair skin, it reads as a soft, rosy flush that lifts the complexion. On medium to deeper skin, Maven Mauve becomes a flattering, cool-leaning pink that brightens the face with effortless elegance.
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Undertone: Cool-leaning, balanced mauve pink
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Finish: Creamy, natural sheen
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Vibe: Feminine, polished, quietly confident
Complete your look
Made to go together.
The pieces we would reach for with this shade. Add a few, or take the whole set.
Shade family
Maven Mauve, next to its family.
The shades people shop alongside it, swatched side by side. Tap any shade to compare it with the one you're on, then head to its page when you've found yours.
ComparingBlush Pink Nude
Cool
ComparingSold out
ComparingCool Soft Pink Nude
CoolNeutralWarm
ComparingCool Bright Medium Rose
CoolNeutralWarm
You're viewingSoft Rosy Mauve
NeutralWarm
ComparingNeutral Satin Nude Pink
Neutral
ComparingSoft Neutral Mid Pink
NeutralWarm
ComparingOrangey-Tan Nude
NeutralWarm
Maven Mauve
$26Soft Rosy Mauve
- Finish
- No Shimmer, Satin / Semi Matte
- Formula
- Instant Color (nut free)
- Flatters
- Neutral, warm undertones
Flutter
$26Cool Bright Medium Rose
Cooler and deeper than Maven Mauve
- Finish
- No Shimmer
- Formula
- X-Series (nut free)
- Flatters
- Cool, neutral, warm undertones
Find your shade
Not sure of your undertone?
Three quick cues to find yours, then shop the shades made for it.
Cool
Blue-based reds & berries
- Veins look blue or purple
- Silver jewelry flatters most
- Skin burns before it tans
Neutral
Balanced true shades
- Veins look blue-green
- Silver and gold both suit you
- Skin tans fairly evenly
Warm
Warm corals & nudes
- Veins look green
- Gold jewelry flatters most
- Skin tans easily
Made safe, made clear
What's in it, and what's not.
Sensitive beauties shouldn't have to guess. Here's the full list, plus answers to what you ask us most.
What's in it
Nourishing, food-grade ingredients you can actually pronounce.
Free from
- Sesame
- Nut
- Scent
- Gluten
- Soy & Paraben
- Cruelty
- Sunflower Oil · gives a soft, creamy texture
- Vitamin E · a moisturizing feel that keeps lips smooth
Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Tocopheryl Acetate, May Contain: Titanium Dioxide, Manganese Violet, Mica, Iron Oxide
Questions, answered
Why Red Apple
Makeup made for sensitive lips.
Every shade in this set is gluten-free, vegan, and free from the irritants that make other lipsticks off-limits.
Tested gluten-free
Made on dedicated gluten-free lines, for 15+ years.
Free from triggers
No parabens, soy, corn, or talc.
Vegan + cruelty-free
Clean ingredients, never tested on animals.
Made in the USA
Small-batch, family and woman owned.
- 6-Month Returns
- No-Rush Exchanges
- Satisfaction Guarantee
- Free Shipping $75+
- Since 2009
15 years · 50,000+ sensitive beauties
The Red Apple difference
Why more women are switching to Red Apple Lipstick in 2026.

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Deeply moisturizing, no more dry lips
Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.
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Gluten-free & safe for sensitive skin
Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.
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Smooth, creamy & lightweight
Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.
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No peel, no pill formula
Flaky, painful lips after wearing lipstick isn’t normal, and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.
Real sensitive beauties
"I have never been able to wear lipstick, even the "hypoallergenic" brands made my throat close up. This is the first lipstick that I have been able to use. I wore it for two days through 3 musical performances and a party and had no reaction. Someone even told me that I looked especially pretty that day. The color is perfect for me and I couldn't be happier."
She's wearingMaven Mauve · Instant Color (nut free)
