Mauve Me
Mauve Me
Mauve Me is a beautiful plum-red with a little shimmer and wonderful smell. The unique finish of this lipstick instantly brightens your complexion and creates the illusion of a whiter smile. Mauve Me, as compared to Plum Sexy Crazy, has brighter red undertones.
Complete your look
Made to go together.
The pieces we would reach for with this shade. Add a few, or take the whole set.
Shade family
Mauve Me, next to its family.
The shades people shop alongside it, swatched side by side. Tap any shade to compare it with the one you're on, then head to its page when you've found yours.
ComparingSold out
ComparingCool Beet Berry
CoolNeutral
ComparingBronzey Plum Red
Neutral
You're viewingMedium Deep Plum Red
NeutralWarm
ComparingWarm Vibrant Reddish Pink
NeutralWarm
ComparingSold out
Mauve Me
$26Medium Deep Plum Red
- Finish
- Neutral / Normal, Shimmer
- Formula
- Original
- Flatters
- Neutral, warm undertones
Plum Sexy Crazy
$26Bronzey Plum Red
Cooler and deeper than Mauve Me
- Finish
- Neutral / Normal, Shimmer
- Formula
- Original
- Flatters
- Neutral undertones
Find your shade
Not sure of your undertone?
Three quick cues to find yours, then shop the shades made for it.
Cool
Blue-based reds & berries
- Veins look blue or purple
- Silver jewelry flatters most
- Skin burns before it tans
Neutral
Balanced true shades
- Veins look blue-green
- Silver and gold both suit you
- Skin tans fairly evenly
Warm
Warm corals & nudes
- Veins look green
- Gold jewelry flatters most
- Skin tans easily
Made safe, made clear
What's in it, and what's not.
Sensitive beauties shouldn't have to guess. Here's the full list, plus answers to what you ask us most.
What's in it
Nourishing, food-grade ingredients you can actually pronounce.
Free from
- Soy
- Cruelty
- Gluten
- Castor Seed Oil · smooth texture and plant-based moisture
- Sunflower Oil · gives a soft, creamy texture
Ricinus Communis, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Oleic/Linoleic/Linolenic Polyglycerides, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Sesamum Indicum (Sesame) Seed Oil, Helianthus Annuus, Tocopheryl Acetate, Prunis Dulcis (Almond ), Citrus Tangerina (Tangerine) Peel Oil, Essence of Vanilla, May Contain: Titanium Dioxide ,Manganese Violet, Mica, Iron Oxide.
Questions, answered
Why Red Apple
Makeup made for sensitive lips.
Every shade in this set is gluten-free, vegan, and free from the irritants that make other lipsticks off-limits.
Tested gluten-free
Made on dedicated gluten-free lines, for 15+ years.
Free from triggers
No parabens, soy, corn, or talc.
Vegan + cruelty-free
Clean ingredients, never tested on animals.
Made in the USA
Small-batch, family and woman owned.
- 6-Month Returns
- No-Rush Exchanges
- Satisfaction Guarantee
- Free Shipping $75+
- Since 2009
15 years · 50,000+ sensitive beauties
The Red Apple difference
Why more women are switching to Red Apple Lipstick in 2026.
-
Deeply moisturizing, no more dry lips
Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.
-
Gluten-free & safe for sensitive skin
Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.
-
Smooth, creamy & lightweight
Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.
-
No peel, no pill formula
Flaky, painful lips after wearing lipstick isn’t normal, and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.
Real sensitive beauties
"This shade looks amazing & complimentary in a natural way as if it was custom made. Seems to enhance the look of fullness to my lips maybe because of the shimmer. I am thrilled, just bought a tube, and have never had a better lipstick match in my life !"
She's wearingMauve Me · Original
- WRWendy R.Verified BuyerReviewingMauve MeI recommend this productWhat's your age range? 60-69What's your beauty style? Low Maintenance, Classic, Bold, NaturalRated 5 out of 5 stars3 weeks agoNice color
Very moisturizing. Keeps lips from chapping and drying out for those of us who have that problem. It's a beautiful color. Wish it had sun screen.
- GNGrace N.Verified BuyerReviewingMauve MeI recommend this productWhat's your age range? 30-39What's your beauty style? Classic, NaturalRated 5 out of 5 stars1 month agoClassy and neutral
Very beautiful and classic shade that’s good for every wear!
- MEMary E. B.Verified BuyerReviewingMauve MeI recommend this productWhat's your age range? 60-69What's your beauty style? ClassicRated 5 out of 5 stars1 month agoMauve Me
Pretty color, arrived in a timely fashion, & excellent customer service !
- CACynthia A. G.Verified BuyerReviewingMauve MeI recommend this productWhat's your age range? 70+What's your beauty style? Trendy, Bold, Classic, Low MaintenanceRated 5 out of 5 stars9 months agoMatches Everything
Love this color. Another that glides on super smoothly.
- RRobynReviewingMauve MeI recommend this productRated 5 out of 5 stars9 months ago5 Stars
Lovely!