Secrets
Secrets
Secrets is a cool toned lavender pink lipstick that has deep golden shimmer and a brilliant sheen. It’s light, creamy, goes on smooth, is super moisturizing and smells fantastic! It can make your lips appear fuller and will look amazing on your natural lip color. This multi-dimensional color is one of the easiest to wear every day. Leans rose gold with hints of lavender.
Complete your look
Made to go together.
The pieces we would reach for with this shade. Add a few, or take the whole set.
Shade family
Secrets, next to its family.
The shades people shop alongside it, swatched side by side. Tap any shade to compare it with the one you're on, then head to its page when you've found yours.
ComparingCool Very Light Lavender
CoolNeutral
ComparingCool Mid Orchid Pink
CoolNeutral
ComparingIT'S BACK ✨ Mid Dusty Rose
CoolNeutral
ComparingSoft Natural Berry Pink
CoolNeutral
ComparingSold out
You're viewingShimmery Light Lavender Pink
CoolNeutral
ComparingCool Soft Pink Nude
CoolNeutralWarm
ComparingShimmery Vibrant Rosy Pink
NeutralWarm
Secrets
$26Shimmery Light Lavender Pink
- Finish
- Neutral / Normal, Shimmer
- Formula
- Original
- Flatters
- Cool, neutral undertones
Boys N Berries
$26Cool Shimmery Lavender Pink
Cooler and deeper than Secrets
- Finish
- Neutral / Normal, Shimmer
- Formula
- Summer Passion
- Flatters
- Cool, neutral undertones
Find your shade
Not sure of your undertone?
Three quick cues to find yours, then shop the shades made for it.
Cool
Blue-based reds & berries
- Veins look blue or purple
- Silver jewelry flatters most
- Skin burns before it tans
Neutral
Balanced true shades
- Veins look blue-green
- Silver and gold both suit you
- Skin tans fairly evenly
Warm
Warm corals & nudes
- Veins look green
- Gold jewelry flatters most
- Skin tans easily
Made safe, made clear
What's in it, and what's not.
Sensitive beauties shouldn't have to guess. Here's the full list, plus answers to what you ask us most.
What's in it
Nourishing, food-grade ingredients you can actually pronounce.
Free from
- Soy
- Cruelty
- Gluten
- Castor Seed Oil · smooth texture and plant-based moisture
- Sunflower Oil · gives a soft, creamy texture
Ricinus Communis, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Oleic/Linoleic/Linolenic Polyglycerides, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Sesamum Indicum (Sesame) Seed Oil, Helianthus Annuus, Tocopheryl Acetate, Prunis Dulcis (Almond ), Citrus Tangerina (Tangerine) Peel Oil, Essence of Vanilla, May Contain: Titanium Dioxide ,Manganese Violet, Mica, Iron Oxide.
Questions, answered
Why Red Apple
Makeup made for sensitive lips.
Every shade in this set is gluten-free, vegan, and free from the irritants that make other lipsticks off-limits.
Tested gluten-free
Made on dedicated gluten-free lines, for 15+ years.
Free from triggers
No parabens, soy, corn, or talc.
Vegan + cruelty-free
Clean ingredients, never tested on animals.
Made in the USA
Small-batch, family and woman owned.
- 6-Month Returns
- No-Rush Exchanges
- Satisfaction Guarantee
- Free Shipping $75+
- Since 2009
15 years · 50,000+ sensitive beauties
The Red Apple difference
Why more women are switching to Red Apple Lipstick in 2026.
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Deeply moisturizing, no more dry lips
Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.
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Gluten-free & safe for sensitive skin
Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.
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Smooth, creamy & lightweight
Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.
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No peel, no pill formula
Flaky, painful lips after wearing lipstick isn’t normal, and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.
Real sensitive beauties
"Excellent products in every way. I love the lipstick colors, the balm and lipgloss are all great. I will be a repeat customer from now on. Thank you for such fantastic gluten free products!"
She's wearingSecrets · Original
- KSKathryn S.Verified BuyerReviewingSecretsI recommend this productWhat's your age range? 60-69What's your beauty style? Natural, Low Maintenance, ClassicRated 5 out of 5 stars1 month agoOne of my favorites
I have purchased Secrets lipstick several times. It is a perfect cool color for fair skinned women. Love the creamy, richness of this one as I do the many others I own.
- ACAlexis C.Verified BuyerReviewingSecretsI recommend this productWhat's your age range? 25-29What's your beauty style? ClassicRated 5 out of 5 stars1 month agoMust have!!
I am obsessed with Red Apple Lipstick! This lipstick is not only beautiful, it’s so comfortable to wear - and I don’t break out when I’m wearing it. I have tried other natural beauty products and felt unsatisfied with the texture or scent of the product. I have no worries with this product and highly recommend to everyone as an excellent lipstick whether you’re looking for a clean product or not!!
- MDMartha D.Verified BuyerReviewingSecretsI recommend this productWhat's your age range? 70+What's your beauty style? ClassicRated 5 out of 5 stars2 months agoColor
I bought this because it compliment’s another lipstick I have “Oh Snapdragon “ . The color is great for everyday and also stays on well.
- SMSharon M.Verified BuyerReviewingSecretsI recommend this productWhat's your age range? 60-69What's your beauty style? NaturalRated 5 out of 5 stars2 months agoSecrets
Secrets lipstick is my go to color it goes with everything I wear. Red Apple lip products are the best I’ve ever used
- MSmari s.Verified BuyerReviewingSecretsI recommend this productWhat's your age range? 70+What's your beauty style? Low MaintenanceRated 5 out of 5 stars4 months agolipstick
Loving this color! Creamy too!