Appley Ever After
Appley Ever After
Appley Ever After is a rich and sophisticated brick red gluten free lipstick. It’s not bright and it’s not dark – it strikes a perfect middle and is super wearable. If you’ve been looking for the “best red lipstick that won’t turn pink” and you have cool or neutral skin – Appley Ever After is the shade you’ve been searching for.
It leans darker on medium to dark skin and will be more classic red on light to fair skin. This shade is best for cool and neutral skin and it will not turn pink. Warm skin will do better with Barcelona, Strawberry Lips or Risque. Shimmer, nut and fragrance free.
Complete your look
Made to go together.
The pieces we would reach for with this shade. Add a few, or take the whole set.
Shade family
Appley Ever After, next to its family.
The shades people shop alongside it, swatched side by side. Tap any shade to compare it with the one you're on, then head to its page when you've found yours.
ComparingSold out
ComparingCool Bright Classic Red
CoolNeutral
ComparingCool Blue Based Medium Red Lipstick
Neutral
You're viewingNeutral Brick Red Lipstick
CoolNeutralWarm
ComparingVivid Orange-Red
NeutralWarm
ComparingSoft Warm Red Lipstick
NeutralWarm
ComparingSold out
Appley Ever After
$26Neutral Brick Red Lipstick
- Finish
- No shimmer
- Formula
- Instant Color (nut free)
- Flatters
- Cool, neutral, warm undertones
Radiant
$26Cool Blue Based Medium Red Lipstick
Cooler and deeper than Appley Ever After
- Finish
- Creamy and Smooth
- Formula
- Instant Color (nut free)
- Flatters
- Neutral undertones
Find your shade
Not sure of your undertone?
Three quick cues to find yours, then shop the shades made for it.
Cool
Blue-based reds & berries
- Veins look blue or purple
- Silver jewelry flatters most
- Skin burns before it tans
Neutral
Balanced true shades
- Veins look blue-green
- Silver and gold both suit you
- Skin tans fairly evenly
Warm
Warm corals & nudes
- Veins look green
- Gold jewelry flatters most
- Skin tans easily
Made safe, made clear
What's in it, and what's not.
Sensitive beauties shouldn't have to guess. Here's the full list, plus answers to what you ask us most.
What's in it
Nourishing, food-grade ingredients you can actually pronounce.
Free from
- Sesame
- Nut
- Scent
- Gluten
- Soy & Paraben
- Cruelty
- Sunflower Oil · gives a soft, creamy texture
- Vitamin E · a moisturizing feel that keeps lips smooth
Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Tocopheryl Acetate, May Contain: Titanium Dioxide, Manganese Violet, Mica, Iron Oxide
Questions, answered
Why Red Apple
Makeup made for sensitive lips.
Every shade in this set is gluten-free, vegan, and free from the irritants that make other lipsticks off-limits.
Tested gluten-free
Made on dedicated gluten-free lines, for 15+ years.
Free from triggers
No parabens, soy, corn, or talc.
Vegan + cruelty-free
Clean ingredients, never tested on animals.
Made in the USA
Small-batch, family and woman owned.
- 6-Month Returns
- No-Rush Exchanges
- Satisfaction Guarantee
- Free Shipping $75+
- Since 2009
15 years · 50,000+ sensitive beauties
The Red Apple difference
Why more women are switching to Red Apple Lipstick in 2026.
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Deeply moisturizing, no more dry lips
Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.
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Gluten-free & safe for sensitive skin
Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.
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Smooth, creamy & lightweight
Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.
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No peel, no pill formula
Flaky, painful lips after wearing lipstick isn’t normal, and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.
Real sensitive beauties
"I love this lipstick. It's finally the perfect red for me as it's not too bright, not to dark, and long lasting."
She's wearingAppley Ever After · Instant Color (nut free)
- CLCarole L. M.Verified BuyerReviewingAppley Ever AfterI recommend this productWhat's your age range? 70+What's your beauty style? Low Maintenance, ClassicRated 5 out of 5 stars1 month agoGood for fair skin and silver hair
This one is a great red but not too red. Perfect color for my very fair complexion and silver hair. I love how it glides smoothly on and has pretty good staying power. Love the classic black cases of your lipsticks too. I still need a slightly less red so I will try Mauve Me next.
- KPKathleen P.Verified BuyerReviewingAppley Ever AfterI recommend this productWhat's your age range? 60-69What's your beauty style? Natural, ClassicRated 5 out of 5 stars3 months agoAppley Ever After
I was reluctant to buy because I'm not use to a bold color. But at their recommendation, I did. and so glad I did. Such a beautiful color and it looks good on me too! Thank you!
Kathy P.
- LVLynne V.Verified BuyerReviewingAppley Ever AfterI recommend this productWhat's your age range? 70+What's your beauty style? Classic, Low MaintenanceRated 5 out of 5 stars4 months agoIt's my 2nd order!
Love the color and quality!
I'll keep using this as a staple.
- MJMelanie J.Verified BuyerReviewingAppley Ever AfterI recommend this productRated 5 out of 5 stars6 months agoappley ever after
perfect shade of red, classic not too pink. I will rebuy.
- DYDonna Y.Verified BuyerReviewingAppley Ever AfterI recommend this productRated 5 out of 5 stars8 months agoPerfect Red!!!
I totally LOVE this color! Reds are hard to pick especially online. They either turn too pink or orange. I wanted something to wear with all my Christmas outfits. I'm also loving the formula. I'm 62 so I've got lines and wrinkles around my lips. So most lipsticks bleed into them, especially red. It doesn't seem to have this problem. The lipstick is creamy but not so much that it smears every where, it gets all over my teeth less and stays on pretty well. I'm excited to try the other colors and samples I got after Christmas.