This is without a doubt the most flattering color you could possibly own. It looks dark in the tube - but doesn't go on that dark AT ALL. Berry Blast goes on as a light berry stain with a very small hint of shimmer, and the color can be made darker with more coats. Berry Blast is the one lipstick you MUST have in your makeup bag. It's a great everyday color for ANY skin tone - but can also be made darker for evening occasions or ladies who want a bolder color. Every single woman who tries this color tells us, wow I didn't expect it to be so amazing, it looks so much darker in the tube than how it goes on - I'm glad you convinced me to try it!