Secrets

4.8
Rated 4.8 out of 5 stars
148 Reviews

Secrets

$25
4.8
Rated 4.8 out of 5 stars
148 Reviews
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Secrets is a cool toned lavender pink lipstick that has deep golden shimmer and a brilliant sheen. It’s light, creamy, goes on smooth, is super moisturizing and smells fantastic! It can make your lips appear fuller and will look amazing on your natural lip color. This multi-dimensional color is one of the easiest to wear every day. Leans rose gold with hints of lavender. 

You don’t have to choose between beauty and comfort.You deserve lipstick that makes you feel confident, radiant — and safe.

Vegan + Cruelty Free

Gluten-Free & Non-Toxic

Hydrating & Non-Drying

Lasting, Beautiful Color

Why More Women Are Switching To Red Apple Lipstick In 2025

Deeply Moisturizing – No More Dry Lips

Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.

Gluten-Free & Safe for Sensitive Skin

Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.

Smooth, Creamy & Lightweight

Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.

No Peel, No Pill Formula

Flaky, painful lips after wearing lipstick isn’t normal — and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.

"Excellent products in every way. I love the lipstick colors, the balm and lipgloss are all great. I will be a repeat customer from now on. Thank you for such fantastic gluten free products!"

Frequenty Asked Questions

  • My Lips But Better, Pinks & Middle Pinks

  • Original

  • Neutral / Normal, Shimmer

  • Formula: Original

    Ingredients: Ricinus Communis, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Oleic/Linoleic/Linolenic Polyglycerides, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Sesamum Indicum (Sesame) Seed Oil, Helianthus Annuus, Tocopheryl Acetate, Prunis Dulcis (Almond ), Citrus Tangerina (Tangerine) Peel Oil, Essence of Vanilla, May Contain: Titanium Dioxide ,Manganese Violet, Mica, Iron Oxide.

    Hero Ingredients: Castor Seed Oil helps give our Original series lipsticks their smooth texture. This plant-based ingredient is known for its moisturizing properties.

    Sunflower Oil provides Vitamin E, adding a soothing feel to the lips. Red Apple Lipstick was one of the first to use Sunflower Oil as a lipstick base in 2012, and it continues to set a high standard for creamy, colorful lipsticks.

  • Corn Free, Cruelty Free, Dairy Free, Petroleum Free, Soy Free

  • Cool, Neutral

  • No, all Red Apple lipsticks are made extra moisturizing. Our special formula with botanicals & Vitamin-E go to work on dry or chapped lips immediately and is very comfortable to wear.  It is a great lipstick for dry lips.

4.8
Rated 4.8 out of 5 stars
Based on 148 reviews
Total 5 star reviews: 130 Total 4 star reviews: 13 Total 3 star reviews: 2 Total 2 star reviews: 3 Total 1 star reviews: 0
148 reviews
  • GU
    Gail U.
    Verified Buyer
    Reviewing
    Secrets
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Low Maintenance, Natural, Trendy
    Rated 5 out of 5 stars
    6 hours ago
    Would you like to hear a Secret?

    Pretty color. Stayed on my lips after I had eaten . Red applel lipstick has become my favorite lipstick. Thank you!!!

  • JC
    Jennifer C.
    Verified Buyer
    Reviewing
    Secrets
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    3 days ago
    Natural, beautiful, prefect understated color look but NOT washed out!

    I stumbled across Red Apple lipstick a few years ago and after receiving my first lipstick shade that the website said would work for my coloring (and the helpful cool color samples) I was an instant believer! They actually nailed the correct color for my hair/eyes/skin tone! After one too many trips to the cosmetic counter (or local big box cosmetic store), I was amazed that a website, and not a sales attendant (even those in high end department stores) got the color right! So, using the tools on the website and reading the descriptions, I successfully picked four more winners! As the description says, this shade is "one of the easiest to wear everyday" - it still adds a natural, beautiful, perfect understated color to my lips WITHOUT making my dark brown hair, fair skin, and blue eye coloring look washed out (historically, this type of shade has been hard for me to find).

  • TM
    Tamara M.
    Verified Buyer
    Reviewing
    Secrets
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    5 days ago
    Wonderful lipstick!!

    Silky feeling with a beautiful pop of color!!

  • KT
    Kathleen T.
    Verified Buyer
    Reviewing
    Secrets
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural
    Rated 5 out of 5 stars
    3 weeks ago
    Nice casual color

    Secrets is a nice, casual color for everyday wear.

  • DM
    Donna M.
    Verified Buyer
    Reviewing
    Secrets
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural, Classic
    Rated 5 out of 5 stars
    2 months ago
    I love this color!

    This is my first time to order from Red Apple Lipstick. I ordered 4 colors in the Natural group. This color is the only one I rated 5 stars. I love the color! It’s the perfect amount of “pop” for my complexion. I will definitely reorder this color!