Maven Mauve

4.8
Rated 4.8 out of 5 stars
99 Reviews

Maven Mauve

$26
4.8
Rated 4.8 out of 5 stars
99 Reviews
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It shows up as a soft, cool-toned mauve pink — elegant, fresh, and slightly more romantic than a true neutral. A modern mauve that blends cool pink and subtle plum tones for a polished, feminine look. On fair skin, it reads as a soft, rosy flush that lifts the complexion. On medium to deeper skin, Maven Mauve becomes a flattering, cool-leaning pink that brightens the face with effortless elegance.

  • Undertone: Cool-leaning, balanced mauve pink 

  • Finish: Creamy, natural sheen

  • Vibe: Feminine, polished, quietly confident

You don’t have to choose between beauty and comfort.You deserve lipstick that makes you feel confident, radiant — and safe.
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Complete your look

Made to go together.

The pieces we would reach for with this shade. Add a few, or take the whole set.

    Shade family

    Maven Mauve, next to its family.

    The shades people shop alongside it, swatched side by side. Tap any shade to compare it with the one you're on, then head to its page when you've found yours.

    FamilyMy Lips But Better, Pinks & Middle Pinks8 shades · tap any to compare
    You're viewing
    Maven Mauve

    Soft Rosy Mauve

    NeutralWarm
    You're viewing Your shade
    Maven Mauve lipstick swatch

    Maven Mauve

    $26

    Soft Rosy Mauve

    Finish
    No Shimmer, Satin / Semi Matte
    Formula
    Instant Color (nut free)
    Flatters
    Neutral, warm undertones
    Comparing Tap another swatch above to swap
    Flutter lipstick swatch

    Flutter

    $26

    Cool Bright Medium Rose

    Finish
    No Shimmer
    Formula
    X-Series (nut free)
    Flatters
    Cool, neutral, warm undertones
    See Flutter

    Find your shade

    Not sure of your undertone?

    Three quick cues to find yours, then shop the shades made for it.

    • Cool

      Blue-based reds & berries

      • Veins look blue or purple
      • Silver jewelry flatters most
      • Skin burns before it tans
    • Neutral

      Balanced true shades

      • Veins look blue-green
      • Silver and gold both suit you
      • Skin tans fairly evenly
    • Warm

      Warm corals & nudes

      • Veins look green
      • Gold jewelry flatters most
      • Skin tans easily

    Made safe, made clear

    What's in it, and what's not.

    Sensitive beauties shouldn't have to guess. Here's the full list, plus answers to what you ask us most.

    What's in it

    Nourishing, food-grade ingredients you can actually pronounce.

    Free from

    • Sesame
    • Nut
    • Scent
    • Gluten
    • Soy & Paraben
    • Cruelty
    • Sunflower Oil · gives a soft, creamy texture
    • Vitamin E · a moisturizing feel that keeps lips smooth

    Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Tocopheryl Acetate, May Contain: Titanium Dioxide, Manganese Violet, Mica, Iron Oxide

    Questions, answered

    All Red Apple Lipstick Cosmetics are free from gluten, soy, dairy, corn, peanuts, talc and eggs.

    Find your matching shade or get personalized help here.

    At Red Apple Lipstick, we want you to love your makeup. We accept open box returns and exchanges for up to 6 months from your purchase. Learn more here.

    We offer complimentary ground shipping on US orders of $75 or more. For international orders, rates for ground service are determined by the carrier and are applied to your order with no additional charge. Faster services are available and are listed on the cart page.

    No, all Red Apple lipsticks are made extra moisturizing. Our special formula with botanicals & Vitamin-E go to work on dry or chapped lips immediately and is very comfortable to wear. It is a great lipstick for dry lips.

    Why Red Apple

    Makeup made for sensitive lips.

    Every shade in this set is gluten-free, vegan, and free from the irritants that make other lipsticks off-limits.

    • Tested gluten-free

      Made on dedicated gluten-free lines, for 15+ years.

    • Free from triggers

      No parabens, soy, corn, or talc.

    • Vegan + cruelty-free

      Clean ingredients, never tested on animals.

    • Made in the USA

      Small-batch, family and woman owned.

    • 6-Month Returns
    • No-Rush Exchanges
    • Satisfaction Guarantee
    • Free Shipping $75+
    • Since 2009

    15 years · 50,000+ sensitive beauties

    The Red Apple difference

    Why more women are switching to Red Apple Lipstick in 2026.

    Why more women are switching to Red Apple Lipstick in 2026.
    1. Deeply moisturizing, no more dry lips

      Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.

    2. Gluten-free & safe for sensitive skin

      Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.

    3. Smooth, creamy & lightweight

      Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.

    4. No peel, no pill formula

      Flaky, painful lips after wearing lipstick isn’t normal, and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.

    4.8
    Rated 4.8 out of 5 stars
    Based on 99 reviews
    Total 5 star reviews: 81
    Total 4 star reviews: 14
    Total 3 star reviews: 3
    Total 2 star reviews: 1
    Total 1 star reviews: 0
    Slide 1 selected
    99 reviews
    • AH
      Ashley H.
      Verified Buyer
      Reviewing
      Maven Mauve
      I recommend this product
      What's your age range? 40-49
      What's your beauty style? Natural, Low Maintenance
      Rated 5 out of 5 stars
      3 months ago
      Goldilocks

      This is my new go-to! A good shade for me, it's moisturizing, and the color lasts nicely. My other favorite shades are too 'wet' or dry, respectively, so those are fine for occasions when they're exactly the right color, but this one ticks all the boxes and is what I'll be using daily.

    • KT
      KRIS T.
      Verified Buyer
      Reviewing
      Maven Mauve
      I recommend this product
      What's your age range? 70+
      What's your beauty style? Natural
      Rated 5 out of 5 stars
      6 months ago
      Perfect Color

      I began having age-related contact allergic reactions this year on my lips from every one of my various lip coverings including fully natural, organic and beeswax types. Never needed to try "hypoallergenic" lip coverings before now. This is the 3rd hypoallergenic lipstick/gloss/etc. that I've tried and it's the 1st one that hasn't given me a 'chapped peeling lips' reaction. Maven Mauve is the only color I've tried so far and it's exactly what I had hoped for.

      I have average toned caucasian skin color with an undertone of yellow-orange but not olive. Hair is mostly warm white with a bit of warm light grey tones. I have always gravitated toward warm muted colors like creamy toned down corals.

      This one is a bit lighter on me than I expected but is perfect for daytime. Looking forward to getting another deeper color for evening. I'm really happy now to get a bit of color on my lips as well as some moisture protection. Yay!

    • JR
      Jan R.
      Verified Buyer
      Reviewing
      Maven Mauve
      I recommend this product
      What's your age range? 70+
      What's your beauty style? Classic
      Rated 5 out of 5 stars
      8 months ago
      Lipstick

      I received my lipstick and I'm very pleased with the color and the creamy feel to it

    • M
      Melissa
      Verified Buyer
      Reviewing
      Maven Mauve
      I recommend this product
      What's your age range? 50-59
      What's your beauty style? Natural
      Rated 4 out of 5 stars
      9 months ago
      Lovely color

      I really like this color but I don't love it on my skin-tone. It's a lovely shade of pink but during the summer when my skin is darker it doesn't really show up on my lips. But now that it's winter and I'm not as tan it looks better. It's also nice to layer over darker colors to tone down the darker shades. It feels great on my lips.

    • KG
      Kristen G.
      Verified Buyer
      Reviewing
      Maven Mauve
      I recommend this product
      What's your age range? 50-59
      What's your beauty style? Classic
      Rated 4 out of 5 stars
      9 months ago
      pretty

      The color is not as mauvy on me as I was expecting. It looks almost a little orange on me, but it is a pretty color and looks nice with my coral tops. Very moisturizing. I like it a lot.