Unpinkable
Unpinkable
Unpinkable is a very pigmented smooth and creamy lipstick with no shimmer. It’s a fuchsia pink with subtle red notes. This lipstick is a warm color with cool undertones. It’ll look great on a variety of skin tones.
Complete your look
Made to go together.
The pieces we would reach for with this shade. Add a few, or take the whole set.
Shade family
Unpinkable, next to its family.
The shades people shop alongside it, swatched side by side. Tap any shade to compare it with the one you're on, then head to its page when you've found yours.
ComparingCool Medium Deep Berry
CoolNeutral
ComparingNeutral Medium Raspberry
Neutral
You're viewingNeutral Pinky Fuchsia
Neutral
ComparingTrue Warm Raspberry
NeutralWarm
ComparingWarm Vibrant Reddish Pink
NeutralWarm
Unpinkable
$26Neutral Pinky Fuchsia
- Finish
- No Shimmer
- Formula
- Instant Color (nut free)
- Flatters
- Neutral undertones
Starlette
$26Neutral Medium Raspberry
Cooler and deeper than Unpinkable
- Finish
- No Shimmer
- Formula
- X-Series (nut free)
- Flatters
- Neutral undertones
Find your shade
Not sure of your undertone?
Three quick cues to find yours, then shop the shades made for it.
Cool
Blue-based reds & berries
- Veins look blue or purple
- Silver jewelry flatters most
- Skin burns before it tans
Neutral
Balanced true shades
- Veins look blue-green
- Silver and gold both suit you
- Skin tans fairly evenly
Warm
Warm corals & nudes
- Veins look green
- Gold jewelry flatters most
- Skin tans easily
Made safe, made clear
What's in it, and what's not.
Sensitive beauties shouldn't have to guess. Here's the full list, plus answers to what you ask us most.
What's in it
Nourishing, food-grade ingredients you can actually pronounce.
Free from
- Sesame
- Nut
- Scent
- Gluten
- Soy & Paraben
- Cruelty
- Sunflower Oil · gives a soft, creamy texture
- Vitamin E · a moisturizing feel that keeps lips smooth
Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Tocopheryl Acetate, May Contain: Titanium Dioxide, Manganese Violet, Mica, Iron Oxide
Questions, answered
Why Red Apple
Makeup made for sensitive lips.
Every shade in this set is gluten-free, vegan, and free from the irritants that make other lipsticks off-limits.
Tested gluten-free
Made on dedicated gluten-free lines, for 15+ years.
Free from triggers
No parabens, soy, corn, or talc.
Vegan + cruelty-free
Clean ingredients, never tested on animals.
Made in the USA
Small-batch, family and woman owned.
- 6-Month Returns
- No-Rush Exchanges
- Satisfaction Guarantee
- Free Shipping $75+
- Since 2009
15 years · 50,000+ sensitive beauties
The Red Apple difference
Why more women are switching to Red Apple Lipstick in 2026.
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Deeply moisturizing, no more dry lips
Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.
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Gluten-free & safe for sensitive skin
Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.
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Smooth, creamy & lightweight
Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.
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No peel, no pill formula
Flaky, painful lips after wearing lipstick isn’t normal, and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.
Real sensitive beauties
"Unpinkable is just a little warmer than my natural lip color, which is more deep rose pink. Green is one of my favorite colors, and this looks smashing with green or turquoise, another wardrobe favorite. As always, the quality of Red Apple lipsticks is unsurpassed in the industry!"
She's wearingUnpinkable · Instant Color (nut free)
- TATenley A.Verified BuyerReviewingUnpinkableI recommend this productWhat's your age range? 70+What's your beauty style? NaturalRated 4 out of 5 stars2 weeks agoA very dark pink
This is a very dark pink and hard to tell the difference between it and and light red. Still, it feels good on lips and will earn a place in my pocketbook.
- RSRebecca S.Verified BuyerReviewingUnpinkableI recommend this productWhat's your age range? 50-59What's your beauty style? Classic, NaturalRated 5 out of 5 stars1 month agoI have found it!
I have been looking for months for a lipstick, gel, tint, something that does not result in me getting contact dermatitis and me hiding from civilization or explaining to people that I haven't had my lips "done". I've tried every hypo-allergenic, non-this and that mixture from $ to super$$$$. I was hesitant upon ordering and kept the return label close by upon the first few days of trying out this lipstick. Still not sure what I'm allergic to but whatever it may be, Red Apple Lipstick, does not have it. All it has is good ingredients and a great color for my lips. Thank you for all the things you have omitted from your product and thank you for all the great things in your product!!
- GSGail S.Verified BuyerReviewingUnpinkableI recommend this productWhat's your age range? 70+What's your beauty style? ClassicRated 5 out of 5 stars9 months agoBeautiful!
I love this lipstick. It's creamy, long-lasting but not drying, and the color doesn't bleed into my liplines. I will definitely be purchasing more!
- MMelissaVerified BuyerReviewingUnpinkableI recommend this productWhat's your age range? 50-59What's your beauty style? NaturalRated 5 out of 5 stars9 months agoPerfect pink
I've reordered this lipstick for the second time. Its a tad lighter than Hibiscus (which is another fave) and I wear this all year long.
- LRLuann R.Verified BuyerReviewingUnpinkableI recommend this productWhat's your age range? 50-59What's your beauty style? Classic, Low MaintenanceRated 5 out of 5 stars10 months agoPink
This color is so pretty with any outfit. Katana long time.