Secrets

4.8
Rated 4.8 out of 5 stars
145 Reviews

Secrets

$25
4.8
Rated 4.8 out of 5 stars
145 Reviews
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Secrets is a cool toned lavender pink lipstick that has deep golden shimmer and a brilliant sheen. It’s light, creamy, goes on smooth, is super moisturizing and smells fantastic! It can make your lips appear fuller and will look amazing on your natural lip color. This multi-dimensional color is one of the easiest to wear every day. Leans rose gold with hints of lavender. 

You don’t have to choose between beauty and comfort.You deserve lipstick that makes you feel confident, radiant — and safe.
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Vegan + Cruelty Free

Gluten-Free & Non-Toxic

Hydrating & Non-Drying

Lasting, Beautiful Color

Why More Women Are Switching To Red Apple Lipstick In 2025

Deeply Moisturizing – No More Dry Lips

Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.

Gluten-Free & Safe for Sensitive Skin

Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.

Smooth, Creamy & Lightweight

Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.

No Peel, No Pill Formula

Flaky, painful lips after wearing lipstick isn’t normal — and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.

"Excellent products in every way. I love the lipstick colors, the balm and lipgloss are all great. I will be a repeat customer from now on. Thank you for such fantastic gluten free products!"

Frequenty Asked Questions

  • My Lips But Better, Pinks & Middle Pinks

  • Original

  • Neutral / Normal, Shimmer

  • Formula: Original

    Ingredients: Ricinus Communis, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Oleic/Linoleic/Linolenic Polyglycerides, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Sesamum Indicum (Sesame) Seed Oil, Helianthus Annuus, Tocopheryl Acetate, Prunis Dulcis (Almond ), Citrus Tangerina (Tangerine) Peel Oil, Essence of Vanilla, May Contain: Titanium Dioxide ,Manganese Violet, Mica, Iron Oxide.

    Hero Ingredients: Castor Seed Oil helps give our Original series lipsticks their smooth texture. This plant-based ingredient is known for its moisturizing properties.

    Sunflower Oil provides Vitamin E, adding a soothing feel to the lips. Red Apple Lipstick was one of the first to use Sunflower Oil as a lipstick base in 2012, and it continues to set a high standard for creamy, colorful lipsticks.

  • Corn Free, Cruelty Free, Dairy Free, Petroleum Free, Soy Free

  • Cool, Neutral

  • No, all Red Apple lipsticks are made extra moisturizing. Our special formula with botanicals & Vitamin-E go to work on dry or chapped lips immediately and is very comfortable to wear.  It is a great lipstick for dry lips.

4.8
Rated 4.8 out of 5 stars
Based on 145 reviews
Total 5 star reviews: 127 Total 4 star reviews: 13 Total 3 star reviews: 2 Total 2 star reviews: 3 Total 1 star reviews: 0
145 reviews
  • KT
    Kathleen T.
    Verified Buyer
    Reviewing
    Secrets
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural
    Rated 5 out of 5 stars
    4 minutes ago
    Nice casual color

    Secrets is a nice, casual color for everyday wear.

  • DM
    Donna M.
    Verified Buyer
    Reviewing
    Secrets
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural, Classic
    Rated 5 out of 5 stars
    1 month ago
    I love this color!

    This is my first time to order from Red Apple Lipstick. I ordered 4 colors in the Natural group. This color is the only one I rated 5 stars. I love the color! It’s the perfect amount of “pop” for my complexion. I will definitely reorder this color!

  • BC
    Barbara C.
    Verified Buyer
    Reviewing
    Sample Secrets
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Goes on nicely and keeps its color

    i liked the way this cheek blush goes on my mature skin. And it stays vibrant for a long time.

  • SF
    susan f.
    Verified Buyer
    Reviewing
    Secrets
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Low Maintenance
    Rated 5 out of 5 stars
    1 month ago
    Finally!

    Turning 80, my lips have become pale and lifeless, but I hate to lather on lipstick. This lipstick not only is a good color for my aging teeth but even hours after applying it, I see color on my lips! I love it!

  • J
    J
    Reviewing
    Secrets
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    5 Stars

    Beautiful color and feels great on the lips!