Maven Mauve

Soft Rosy Mauve

4.8
Rated 4.8 out of 5 stars
96 Reviews
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Maven Mauve
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Maven Mauve

Soft Rosy Mauve

$25
4.8
Rated 4.8 out of 5 stars
96 Reviews
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It shows up as a soft, cool-toned mauve pink — elegant, fresh, and slightly more romantic than a true neutral. A modern mauve that blends cool pink and subtle plum tones for a polished, feminine look. On fair skin, it reads as a soft, rosy flush that lifts the complexion. On medium to deeper skin, Maven Mauve becomes a flattering, cool-leaning pink that brightens the face with effortless elegance.

  • Undertone: Cool-leaning, balanced mauve pink 

  • Finish: Creamy, natural sheen

  • Vibe: Feminine, polished, quietly confident

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Vegan + Cruelty Free

Gluten-Free & Non-Toxic

Hydrating & Non-Drying

Lasting, Beautiful Color

Why More Women Are Switching To Red Apple Lipstick In 2025

Deeply Moisturizing – No More Dry Lips

Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.

Gluten-Free & Safe for Sensitive Skin

Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.

Smooth, Creamy & Lightweight

Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.

No Peel, No Pill Formula

Flaky, painful lips after wearing lipstick isn’t normal — and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.

Discover Your Shade
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Hero Ingredients Enhance Lip Care

We created Red Apple Lipstick for people like us — who couldn’t find safe, high-performing lipstick anywhere. Every batch is handmade in the USA, with transparency, integrity, and obsessive care. Feel good about using our clean, hypoallergenic ingredients with skin care benefits.

✓ Vitamin-E

This anti-oxidant does wonders for the skin of you lips. Enjoy noticeably smoother and softer lips.

✓ Castor Seed Oil

Helps lock in moisture, giving lips a soft, supple feel while enhancing the product's glide and shine.

✓ Shea Butter

This rich, natural moisturizer is packed with vitamins and fatty acids that deeply nourish and hydrate the lips.

More About The Lipstick Shade: Maven Mauve

  • Shade: Soft Rosy Mauve, a seamless blend of dusty rose and mauve that complements any skin tone.
  • Finish: Matte with a creamy texture that offers buildable coverage, perfect for transitioning from a natural daytime look to a more dramatic evening style.
  • Feel: Ultra-creamy and moisturizing feeling, designed to provide lasting comfort.
  • Nourishing Ingredients: Crafted with a blend of sunflower seed oil, shea butter, and carnauba wax, enriched with vitamin E to help keep your lips feeling soft and protected.
  • Formulated for Sensitive Skin: Designed without common irritants, offering a thoughtful option for those with sensitive skin or allergies.
  • Commitment to Clean Beauty: Formulated to meet high clean beauty standards, supporting a mindful beauty routine.
  • Versatility: Maven Mauve is your go-to lipstick for any occasion, enabling you to effortlessly dial up the drama or keep things subtle, depending on your mood.

Introducing “Maven Mauve,” a soft rosy mauve lipstick that perfectly captures the essence of natural beauty. This exquisite blend of dusty rose and mauve creates a versatile color that’s ideal for achieving a range of looks—from a subtle, barely-there hint of color to a more defined and sophisticated presence. Its shimmer-free finish and lightweight feel make it perfect for day-to-night transformations.

Maven Mauve is not just a lipstick—it’s a reliable beauty companion that invites you to express yourself in myriad ways.

Whether paired with a smokey eye for a night out or worn alone for a natural, understated look, this lipstick is a must-have for those who value versatility and elegance. Embrace the natural pink hue of Maven Mauve and enhance your makeup collection with a lipstick that’s as dependable as it is beautiful.

"I have never been able to wear lipstick, even the "hypoallergenic" brands made my throat close up. This is the first lipstick that I have been able to use. I wore it for two days through 3 musical performances and a party and had no reaction. Someone even told me that I looked especially pretty that day. The color is perfect for me and I couldn't be happier."

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Frequenty Asked Questions

  • My Lips But Better, Pinks & Middle Pinks

  • Instant Color (nut free)

  • No Shimmer, Satin / Semi Matte

  • Formula: Instant Color

    Ingredients: Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Tocopheryl Acetate, May Contain: Titanium Dioxide, Manganese Violet, Mica, Iron Oxide 

    Key Ingredients: Sunflower Oil gives this lipstick its soft and creamy texture. Vitamin E provides a moisturizing feel, helping lips feel smooth and comfortable. Red Apple Lipstick was one of the first to use Sunflower Oil in lipstick in 2012, setting a high standard for creamy, colorful lipsticks.

  • Corn Free, Cruelty Free, Dairy Free, Nut Free / Fragrance Free, Petroleum Free, Soy Free

  • Neutral, Warm

  • No, all Red Apple lipsticks are made extra moisturizing. Our special formula with botanicals & Vitamin-E go to work on dry or chapped lips immediately and is very comfortable to wear.  It is a great lipstick for dry lips.

4.8
Rated 4.8 out of 5 stars
Based on 96 reviews
Total 5 star reviews: 78 Total 4 star reviews: 14 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 0
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96 reviews
  • M
    Melissa
    Verified Buyer
    Reviewing
    Maven Mauve
    I recommend this product
    What's your age range? 50-59
    What's your beauty style? Natural
    Rated 4 out of 5 stars
    3 weeks ago
    Lovely color

    I really like this color but I don't love it on my skin-tone. It's a lovely shade of pink but during the summer when my skin is darker it doesn't really show up on my lips. But now that it's winter and I'm not as tan it looks better. It's also nice to layer over darker colors to tone down the darker shades. It feels great on my lips.

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  • KG
    Kristen G.
    Verified Buyer
    Reviewing
    Maven Mauve
    I recommend this product
    What's your age range? 50-59
    What's your beauty style? Classic
    Rated 4 out of 5 stars
    3 weeks ago
    pretty

    The color is not as mauvy on me as I was expecting. It looks almost a little orange on me, but it is a pretty color and looks nice with my coral tops. Very moisturizing. I like it a lot.

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  • RP
    Robin P.
    Verified Buyer
    Reviewing
    Sample Maven Mauve
    I recommend this product
    What's your age range? 50-59
    What's your beauty style? Natural, Classic, Low Maintenance
    Rated 5 out of 5 stars
    1 month ago
    Perfect for Spring

    I ordered several samples. The lipsticks feel so moisturizing on and seems to last a bit longer then others I have tried. My lips don’t dry out, burn or turn red are around my lips. I really like this color for Spring, but still looking for my daily wear. This is a must try. Your lips will be happy you did.

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  • ER
    Elizabeth R.
    Verified Buyer
    Reviewing
    Maven Mauve
    I recommend this product
    What's your age range? 50-59
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    1 month ago
    My new every day pink

    This lipstick feels absolutely amazing on! Due to medication I am taking, my lips feel extremely dry. This lipstick instantly makes my lips feel moisturized and continues to keep them feeling that way. The color is a perfect every day pink that I can brighten up by changing up which lip liner I use. This is my new signature pink color.

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  • KN
    Kay N.
    Verified Buyer
    Reviewing
    Sample Maven Mauve
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural
    Rated 5 out of 5 stars
    2 months ago
    Prevents sunburned lips!

    Without chemical sunscreens. 😁

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