Prime Time Eye Shadow Primer

4.8
Rated 4.8 out of 5 stars
383 Reviews

Prime Time Eye Shadow Primer

$25
4.8
Rated 4.8 out of 5 stars
383 Reviews
Earn 23 Reward Points on your order.

✔️ Locks shadow — crease-proof, long-lasting wear
✔️ Smooths fine lines — never settles
✔️ Turns crepey lids into a silky canvas
✔️ Hypoallergenic, non-comedogenic, Vegan — made for sensitive eyes

Eliminate mid-day creasing and fading with Prime Time Eye Primer by Red Apple. Cleanly formulated for sensitive skin, this lightweight base keeps eyeshadow smooth, vibrant, and locked in place all day. It controls oil, evens discoloration, and soothes delicate lids—so your eyes look awake, bright, and comfortable from morning to night. The unique creamy-powder texture blends like silk and grips like a pro primer, giving you the best of all worlds.

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Have Flawless Eye Shadow Easily

Make sure you get the most of our your new favorite eye shadow primer. Andrea explains how to use Prime Time for the best effect.

Long-Lasting Wear

Eye shadow looks freshly applied all day.

Hypoallergenic Formula

Made for sensitive eyes and skin.

Effortless Blending

Silky texture that evens skin tone and smooths fine lines

4.8
Rated 4.8 out of 5 stars
Based on 383 reviews
Total 5 star reviews: 331 Total 4 star reviews: 36 Total 3 star reviews: 10 Total 2 star reviews: 6 Total 1 star reviews: 0
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383 reviews
  • DA
    Danielle A.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Classic, Natural
    Rated 4 out of 5 stars
    1 week ago
    I like this product. Just wish it gave a guideline as to best use it, e.g. should one wait, and how long, before applying eye shadow.

    I like this product. Just wish it gave a guideline as to best use it, e.g. should one wait, and how long, before applying eye shadow.

    Red Apple Lipstick
    22 seconds ago

    Thank you so much for taking the time to share your feedback! We're so glad to hear you're enjoying the product.
    We really appreciate your suggestion about including application guidelines. That's a great idea, and we'll be sure to pass your feedback along to our product team for consideration in future updates.
    As for using Prime Time, we recommend allowing it to set for about 30–60 seconds after application before applying your eyeshadow. This gives the primer enough time to create a smooth, slightly tacky base that helps your eyeshadow apply more evenly and stay in place longer.
    Thank you again for your thoughtful review. Feedback like yours helps us continue to improve both our products and our customers' experience!

  • CS
    Cindy S.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Natural
    Rated 5 out of 5 stars
    2 weeks ago
    Great eye primer!

    It glides easily over my eyelid and upper brow. It is the perfect base for my eye shadow. I'm happy I purchased this product.

  • DC
    DeDe C.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 60-69
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    1 month ago
    Eye safety

    This primer is great u def the eyes to smooth and brighten my older eyes. This is also great for the lids. My lids are darker or red and this lightens and evens them. When I put my RAL eyeshadow on it looks so much better and lasts longer too!

  • LP
    Lydia P.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 30-39
    What's your beauty style? Classic
    Rated 4 out of 5 stars
    1 month ago
    Great natural and lightweight primer

    This primer is lightweight, you won’t feel it on your eyelids. Decent coverage and the eyeshadow will really last. However there is a bit of a learning curve, if you apply too much it creases. You only need a little bit, this concealer will last a very long time.

  • PT
    Pamela T.
    Verified Buyer
    Reviewing
    Prime Time Eye Shadow Primer
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    2 months ago
    Cannot be without the Prime Time Eye Shadow Primer

    I find I need the Prime Time Eye Shadow Primer daily as it adheres your eye shadow to your eyelids without the creasing that one experiences without it! It also makes for a very pretty eyelid!