Appley Ever After

4.8
Rated 4.8 out of 5 stars
69 Reviews

Appley Ever After

$25
4.8
Rated 4.8 out of 5 stars
69 Reviews
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Appley Ever After is a rich and sophisticated brick red gluten free lipstick. It’s not bright and it’s not dark – it strikes a perfect middle and is super wearable. If you’ve been looking for the “best red lipstick that won’t turn pink” and you have cool or neutral skin – Appley Ever After is the shade you’ve been searching for.

It leans darker on medium to dark skin and will be more classic red on light to fair skin. This shade is best for cool and neutral skin and it will not turn pink. Warm skin will do better with Barcelona, Strawberry Lips or Risque. Shimmer, nut and fragrance free.

You don’t have to choose between beauty and comfort.You deserve lipstick that makes you feel confident, radiant — and safe.
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Vegan + Cruelty Free

Gluten-Free & Non-Toxic

Hydrating & Non-Drying

Lasting, Beautiful Color

Why More Women Are Switching To Red Apple Lipstick In 2025

Deeply Moisturizing – No More Dry Lips

Our ultra-nourishing formula is packed with soothing, hydrating ingredients like Vitamin E and rich botanical oils, making it the best lipstick for dry lips. Say goodbye to chapped lips and hello to lasting comfort.

Gluten-Free & Safe for Sensitive Skin

Meticulously crafted to be the best gluten-free, vegan, and non-toxic lipsticks you've ever worn, making it perfect for your sensitivities or auto-immune concerns. Enjoy high-performance color without irritation.

Smooth, Creamy & Lightweight

Unlike waxy, drying formulas, our lipstick glides on effortlessly with a buttery-soft, creamy texture. It feels weightless, never sticky or heavy, for a truly comfortable wear.

No Peel, No Pill Formula

Flaky, painful lips after wearing lipstick isn’t normal — and you don’t have to live with it anymore. Red Apple Lipstick uses clean, gentle ingredients and is tested by real women with real sensitivities. No stinging, no cracking, no pilling, no compromises.

"I love this lipstick. It's finally the perfect red for me as it's not too bright, not to dark, and long lasting."

Frequenty Asked Questions

  • Reds & Soft Reds

  • Instant Color (nut free)

  • No shimmer

  • Formula: Instant Color

    Ingredients: Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Tocopheryl Acetate, May Contain: Titanium Dioxide, Manganese Violet, Mica, Iron Oxide 

    Key Ingredients: Sunflower Oil gives this lipstick its soft and creamy texture. Vitamin E provides a moisturizing feel, helping lips feel smooth and comfortable. Red Apple Lipstick was one of the first to use Sunflower Oil in lipstick in 2012, setting a high standard for creamy, colorful lipsticks.

  • Corn Free, Cruelty Free, Dairy Free, Gluten Free, Grain Free, Nut Free / Fragrance Free, Petroleum Free, Soy Free

  • Cool, Neutral, Warm

  • Cool True Summer, Cool True Winter

  • No, all Red Apple lipsticks are made extra moisturizing. Our special formula with botanicals & Vitamin-E go to work on dry or chapped lips immediately and is very comfortable to wear.  It is a great lipstick for dry lips.

4.8
Rated 4.8 out of 5 stars
Based on 69 reviews
Total 5 star reviews: 61 Total 4 star reviews: 3 Total 3 star reviews: 3 Total 2 star reviews: 2 Total 1 star reviews: 0
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69 reviews
  • PR
    Patricia R.
    Verified Buyer
    Reviewing
    Sample Appley Ever After
    I recommend this product
    What's your age range? 50-59
    What's your beauty style? Natural, Low Maintenance
    Rated 5 out of 5 stars
    2 weeks ago
    Beautiful color

    This sample was just like my lipstick purchase, the color went on smoothly, easily, and felt great on my lips. Color is strong but natural.

  • RP
    Robin P.
    Verified Buyer
    Reviewing
    Sample Appley Ever After
    What's your age range? 50-59
    What's your beauty style? Natural, Classic, Low Maintenance
    Rated 3 out of 5 stars
    4 weeks ago
    Very Red

    The lipstick itself is wonderful. The only reason I gave it the stars I did, is the shade is much bolder in person than online.

  • JS
    Joy S.
    Verified Buyer
    Reviewing
    Sample Appley Ever After
    I recommend this product
    What's your age range? 50-59
    What's your beauty style? Classic
    Rated 5 out of 5 stars
    1 month ago
    My husband noticed!

    Don't get me wrong, my sweet hubby calls me beautiful every day, but he never comments on anything specific. I tried on this color and he came home and smiled bright when he said, "Oh wow! Nice lipstick!"

    I am an older redhead with cool toned eyes and skin and a ton of freckles. Hard to find good colors for my coloring!

  • KS
    Kay S.
    Verified Buyer
    Reviewing
    Appley Ever After
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Natural, Classic
    Rated 5 out of 5 stars
    2 months ago
    Lip cover

    This is one of the darker colors of lipstick that I bought definitely my valentine Christmas color for sure. I’ve already tried. It goes great with the lip pencil that I bought. It goes on so smooth. It doesn’t bleed on your upper lip or lower lip. It stays where you put it. I actually use a lip pencil to make sure of that, but it makes your lips feel so luxurious Red colors usually dry your lips out this does not.

  • SD
    Susan D.
    Verified Buyer
    Reviewing
    Appley Ever After
    I recommend this product
    What's your age range? 70+
    What's your beauty style? Low Maintenance, Natural
    Rated 5 out of 5 stars
    2 months ago
    Love this lipstick

    The lipstick feels so good on! The color is spot on!! And my lips feel really soft when I wear it. Wonderful product! I love this color! It is exactly what was described! Beautiful Red!!