Nestled in the heart of Texas, Red Apple Lipstick began as a dream shared by Jay and Andrea Harper—parents of two who envisioned a world where beauty and safety coexist. Fueled by their passion for cosmetics and unwavering dedication to health and ethical values, they set out to create a makeup brand that is clean but puts sensitive skin first.

With a surge in gluten allergies, our research began—and what we discovered was eye-opening: over 14 million people in the U.S. experience lip allergies. This staggering realization became the catalyst for our beauty journey.

The name Red Apple Lipstick was inspired by a simple, magical moment—admiring their daughter’s perfectly natural, appley rosy cheeks. This became their “aha” moment to craft exceptional products that are safe, gluten-free, toxin-free, and cruelty-free.But their mission didn’t stop there. Sustainability is woven into our DNA. From using recyclable or recycled packaging to continually evolving our practices, we’re committed to setting new standards in an industry striving to leave a positive mark on our planet.

At Red Apple Lipstick, beauty isn’t just skin deep—it’s about making “core” choices that uplift people, protect health, and honor the world we share.